Masterclass: Peter Lawson

Peter Lawson

Peter Lawson is an FMCG specialist with over thirty years of experience developing brands in every element of the commercial mix, including working with Blue Chip, multi-national companies, as well as entrepreneurial SMEs. He has lead Sales, Customer Marketing, Category and Customer Supply teams, whilst gaining a wealth of experience to understand the implications of commercial function across the entire business, regardless of how small, large, or complex.

With experience across a wide range of Ambient, Household, Frozen and Fresh categories, his network in the UK and International selling environment, covers all elements of the retailing ecosphere from key grocery multiples, convenience and wholesale, food service with a wide network of UK and international distributors. Able to support the development of a brand and private label building, challenges of International Business and multi-channel strategy which incorporates synergies.