The School of Arts and Creative Technologies partners with IAE Paris Sorbonne Business School

The University of York’s School of Arts and Creative Technologies and IAE Paris Sorbonne Business School have signed a Memorandum of Understanding to collaborate in research, teaching and engagement across the cultural and creative industries. 

Under the agreement, Professor Géraldine Michel, Head of Marketing Programmes at IAE Paris Sorbonne and Director of the Brands, Values & Society Chair, and Dr Samuel Haddad-Bacry, Lecturer in Creative Industries Management and Programme Leader for the MA Management in the Cultural and Creative Industries, will serve as official liaisons. Together they will initiate joint co-authored publications on cultural branding, sponsorship and the consumption of cultural goods, coordinate applications to UK and EU funding streams, and organise staff exchanges and collaborative projects with leading cultural organisations in both countries.

“I am delighted that our partnership with the University of York’s School of ACT will not only advance our understanding of cultural brands, sponsorship and philanthropy, and the ways audiences engage with cultural goods, but also enrich our curricula through international exchanges,” said Professor Géraldine Michel.

This three-year agreement reflects both institutions’ commitment to preparing the next generation of creative-industry leaders and generating impactful research that addresses the evolving dynamics of culture, commerce and society.