Tools and resources

Featured tools and resources

Branding

Brand assets to help you create bold, consistent content that’s unmistakably the University of York.

• Brand book
  Create something that looks and sounds like the University and maximises impact.
• Logos
  Download the University logos.
• Typefaces
  Use and download the University typefaces for different platforms.
• Colour
  The University's official palette for use across digital and print.
• Examples of the brand in action
  Explore how the brand has been applied across digital and print.
• Brand platform
  Explore branding assets and guidance, including imagery, logos, resources and templates. (Full access is for staff only.)

Writing content

Write like you mean it. Nail the University’s tone, stay consistent and keep your content sharp and effective.

• Writing, voice and tone
  Craft your messaging using the University's brand attitude.
• Content style guide
  Advice on grammar, writing with University style and applying consistency across content.
• A-Z reference
  Specific examples of using words, phrases, grammar and punctuation.
• Key facts and figures
  Up-to-date facts and boilerplate text for different audiences. (Staff only.)
• Key facts and figures slide deck
  A set of branded slides featuring key facts, figures, and messages that you can easily copy into your own presentations.

Working with photos and videos

Make your message visual. Use the University's library of photography and video, or plan something bespoke.

Photos and videos (brand platform) (staff only)
Thousands of on-brand and ready-to-use imagery. 

• GDPR for photography and video
  Abide by regulations when taking photographs and videos of people.
• Photography and video privacy notice posters
  Signage to use when the Communications team are taking photos and videos.
• Video brand guidelines
  Internal guidelines to help you plan a successful video for your project.
• Video brand guidelines for external partners
  Guidelines to help put the University of York brand at the centre of video content.
• Video/animation storyboard template
  Map out the vision and sequencing for your video/animation project.
• Approved suppliers list
  Inhouse services and trusted third parties for your project. 

Share your message

Share your content across multiple platforms and reach wider audiences.

• Web CMS (University website)
  Access and support for managing content on the University's main website.
• Social media
  Tips and advice to help you get started on social media and explore the University's social media accounts. Guidance on best practices and links to official channels.
• Digital signage
  Display content on digital screens around campus.
• Staff Digest
  Submit an item for the staff digest newsletter. (Staff only.)

Check accessibility

• Grackle Docs
  Check the accessibility of your Google Docs, Slides and Sheets, to ensure they're inclusive and accessible.
• Digital Accessibility: a Practical Guide
  Advice on integrating accessibility into digital content like websites, resources, documents, and applications.

Managing events

Make your event happen. Find guidance, tools and support to organise events of any shape or size, safely and smoothly.

• Organise an in-person event
  Things to consider, including the event format, risk assessments and venues.
• Organise an online event
  Advice on web platforms and other considerations.
• York Conferences
  Support for hosting conferences, exhibitions, dinners, and more in venues across York.
• Audio visual equipment hire
  Kit for events and lectures, including PA systems, radio microphones, lighting and video cameras. 
  
• Risk assessments
  Advice from Health and Safety to help you create risk assessments. 
• Health and safety policies, procedures and guidance
  Advice from Health and Safety, including guidance on event management.