This talk was recorded. You can watch the video below.
Do you know your business inside out? More than 80% of business owners said they would struggle to clearly articulate their company’s value proposition or “pitch” in less than 60 seconds.
This interactive workshop will enable you to: effectively position your business, articulate an engaging value proposition online, repurpose your pitch for a range of sales channels - from keynote speeches and company websites to networking events and client brochures and you’ll see how a Hollywood A-lister does it onscreen. This masterclass is aimed at business owners, sales/business developement professionals and students.
Background material: read Keith's article on Speed Networking.
Keith's background is 30 years in technology sales to Fortune 500 firms and SMEs. His experience is that the principles of selling are surprisingly similar and knowing how to differentiate your “offer” from that of your competition is vital.