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Entrepreneurial journeys: Sarah Schiewe

Sarah Schiewe is the ceramic artist and storyteller behind Schiewe Ceramics (pronounced she-ver), a York-based creative practice that transforms personal stories into hand-built stoneware sculptures. 

Her journey to becoming an artist is one of courage, rediscovery, and a deep belief in the power of human connection; a path shaped not only by artistic exploration, but by profound personal change.

Sarah’s early interest in ceramics was sparked during her degree, where she began exploring illustration on hand-built clay forms, inspired by the work of renowned ceramic artist Grayson Perry. However her journey to becoming an artist didn’t truly begin for another nine years.

For nearly a decade after graduation, Sarah felt held back by anxiety and perfectionism. She knew what she wanted to do but lacked the self-esteem and confidence to take that risk.

“With perfectionism, I was always trying to control everything,” Sarah reflects. “Putting my authentic self out there felt too scary.”

Everything began to shift when she started working with a life coach. Through this support, she began to understand her own patterns of behaviour. That insight allowed her to revisit the work she created at university with new eyes, not with criticism, but with appreciation.

She realised something powerful: her art had always been her voice, especially during times when she felt she didn’t have one.

In January 2024 Sarah finally made the decision to commit fully to her creative path and become a ceramic artist. A lover of stories through books, music, and imagination shared with her children Sarah found that sculpture offered the perfect medium to tell stories through clay.

Schiewe Ceramics & the art of storytelling

Sarah’s business, Schiewe Ceramics, specialises in hand-built stoneware sculptures that turn personal stories into visual metaphors. Everything she makes is individually crafted by hand using traditional coiling techniques. Her surface decoration including glazes, oxides, sgraffito, wax resist, and decals adds richness, depth, and layers of meaning.

At the centre of her practice is Soul Fired, her bespoke commission work. This is where Sarah collaborates with individuals to uncover key moments, experiences, memories, or emotions that define their personal story. She then interprets these creatively into unique ceramic sculptures.

   

Discover: bringing art into the community

Alongside her studio practice, Sarah also runs Discover, a free community treasure hunt designed to bring art into everyday life by hiding miniature ceramic pieces for people to find and keep.

Discover is more than a creative exercise it is Sarah’s way of:

  • encouraging people to explore their local high streets
  • strengthening community connections
  • making art accessible and joyful
  • supporting independent businesses

Her mission is rooted in the belief that creativity has the power to reconnect people with each other, with their environment, and with their local community spaces.

Challenges and self-discovery

For Sarah, the hardest part of building a business wasn’t the technical skill of ceramics — it was learning to take risks. Changing her own behaviour, believing in her talent, and allowing herself to be seen as an artist required profound inner work.

“For my business to work,” she says, “I needed to discover who I truly am and when you’re feeling lost, that’s not easy.”

She overcame this challenge by building a strong network of supportive business professionals and creative peers who offered guidance and encouragement. That network remains one of her most valuable assets.

Role models and inspiration

Two women inspire Sarah the most: Dolly Parton and Shania Twain. They both came from humble beginnings and built extraordinary careers by being unapologetically themselves, with storytelling at the heart of everything they do.

A major milestone: Discover 2026

As she prepares to enter her third year in business, Sarah is launching her biggest project yet. In partnership with York Mumbler, Hight Design, and Davy Major Virtual Walks, she will deliver a year-long programme of creativity and community engagement under the banner Discover.

Launching Easter 2026, Discover: Eggsplore York and Discover: Eggsplore Haxby will feature up to 15 handcrafted ceramic eggs in each location uniquely designed to celebrate our wonderful independent businesses and communities.

There will also be a one-day, family-friendly Egg Hunt with over 100 miniature ceramic eggs hidden across shops and green spaces for families to find and keep!

This project is supported by David Skaith, Mayor of York and North Yorkshire, as part of the Vibrant and Sustainable High Street Fund (Phase Two) from the York and North Yorkshire Combined Authority.

Words of advice

“If there’s one thing I wish I’d known sooner, it’s this: your network is your most important asset. Don’t limit who you connect with - every door is a potential new opportunity.”

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