Set up by amateur strongman Ethan Savage, All-Strong Strength and Performance is a personal training business offering more than 'standard personal training'.
Ethan applies sport-specific strength and conditioning principles alongside the benefits of training like an athlete to improve lifestyles and personal development, as well as offering injury rehabilitation and movement health.
Ethan's Journey
Although he had played hockey and rugby at school and now competes as an amateur in strongman competitions, Ethan discovered it was the whole idea of training and personal development that interested him rather than playing the sports themselves.
So having graduated in English Literature from the University of York, he went home to Northern Ireland determined to follow his dream to work in the fitness industry. To fund his professional qualifications, he set up an interim business as a website and logo designer while being employed part-time as a social media manager. As soon as he qualified in November 2020, he officially launched All-Strong Strength and Performance.
“After graduating, I tried out a few personal trainers myself but I always felt there was something lacking. The ‘individual’ programme I got for my training was pretty much the same as other people were getting - and it seemed that once we had that programme, that was it, there was nothing else, no longevity and no sense of progression."
"I saw a gap in the market for that truly personal, one-to-one offering with the additional backing of my enhanced qualifications in strength and performance to show the benefits of more individual, one-to-one conditioning that would also help people feel more confident in their everyday life.”
Ethan says his decision to rent space at the Lifestyle Fitness gym in Ballymena has been vital in getting his business off the ground.
“Basing my business inside a gym meant that I was surrounded by potential clients all the time. That has been key for me, particularly during the first year, because getting in front of your ideal clients naturally increases your chance of success. I am continually able to develop relationships with people so that, even if they aren’t ready at that moment in time to hire me as a personal trainer, they get to know and trust my knowledge and then come to me if, for instance, they have a sports injury or they’re experiencing joint pain, sciatica or perhaps have confidence issues, weight problems or posture complications.”