Bethan Vincent is an award-winning marketing leader with over ten years’ experience in the marketing sector.
She is the founder of marketing consultancy Open Velocity, hosts The Brave, a podcast about resilience, and is a regular speaker at marketing and technology conferences.
Open Velocity is a marketing consultancy providing strategy and marketing leadership support to high growth technology companies, at a fraction of the cost of hiring their own chief marketing officer (CMO).
Bethan’s journey
Whilst studying for her degree in history at the University of York, Bethan Vincent joined the university’s enterprise programme. From this, she managed to get funding to set up her first business when she graduated in 2013 - a coffee e-commerce site. She has also had businesses in ethical certification and digital publishing. Open Velocity is Bethan’s fourth business.
"I have dipped in and out of employment and self-employment so have seen both sides. As well as having businesses, I have worked in all sorts of marketing positions, from marketing assistant to marketing manager at a cloud hosting company, then as marketing director at a bespoke software consultancy.
"I have spent the last six years in the tech industry. I enjoy and understand it so it made sense to specialise my new marketing agency in this sector.
"Niching down is important. You can’t be everything to everyone or you’ll be nothing to nobody. That’s a mistake I think many solopreneurs make."