Sarah believes love, compassion and empathy are the keys to success. She is an entrepreneur, venture partner, investor in humans, and business advisor. Sarah holds a Bachelor of Science BSc (Honours) degree from the University of York, England, in Information Technology, Business Management and Foreign Language.
Sarah founded two businesses, Birch Cove and Kadence Group. Both focus on generating well-being in business from early stage startups to long established corporations.
Birch Cove helps established businesses generate more well-being across their ecosystem through advisory, expert programming, and gifting services. With rising numbers of employees burning out and facing chronic well-being challenges, organisations are restructuring to position well-being within the core of their business strategy and operation.
Kadence Group enhances early stage startup well-being for entrepreneurs through cohort-based learning, world-class coaching, and alumni community. To build healthy businesses that are durable, sustainable and profitable we must grow healthy leaders first.
Sarah's Journey

Prior to her entrepreneurial life, Sarah spent 16 years working with larger organisations where 13 of those years were in the London finance industry and New York’s Wall Street.
As Sarah’s purpose came into focus she became an active full-time entrepreneur in 2016 and co-founded her first business in strategic gifting for business, leading to the curation of thousands of gifts for Fortune 100 companies to solopreneurs. Birch Cove was the second business Sarah founded after she became inspired from client conversations about the well-being of relationships.
“Now both businesses, Birch Cove and Kadence Group, focus on well-being in business, why it’s important, and how we generate it. Birch Cove arrived first, and then Kadence Group took shape a few years afterwards - with a different target audience but a similar focus.”