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Entrepreneurial journeys: Rachel Barber

Entrepreneur Rachel Barber is the founder of Living4Moments, a training and consultancy business dedicated to making organisations more inclusive by removing barriers for staff and customers. Through bespoke workshops and consultancy, Rachel delivers training in Deaf Awareness, Disability Awareness, Inclusion, Dementia Awareness, and Lipreading.

Her unique approach blends professional expertise with lived experience, showing organisations not only the social value but also the economic benefit of building inclusive workplaces and communities. From health and social care to tourism, local government, education, and hospitality, Living4Moments is equipping sectors with the tools to create spaces where everyone can thrive.

Most recently, Rachel has expanded her offer to include lipreading classes, a life skill with the power to substantially reduce isolation for people experiencing hearing loss. The first 10-week course launches in York in September 2025, hosted at MySight York.

 

Rachel’s Journey

Rachel graduated from the University of York in 1993 with an Honours degree in Psychology. Since then, she has gained a PGCE, MBA, ILM-accredited coaching training, and specialist training in teaching lipreading.

Her career has always been centred on people, empowerment, and inclusion. She began in education and care, later working across sectors including health, social care, and business consultancy. These roles built her expertise in training, auditing, and leadership while deepening her understanding of how barriers impact opportunity.

Rachel’s lived experience of profound hearing loss has been a defining part of her journey. It has not only shaped her resilience but also given her a mission: to demonstrate that inclusion is possible, practical, and profitable.

Overcoming Challenges

Rachel’s hardest challenge has been transforming her own hearing loss into a professional strength. Communication barriers, prejudice, and assumptions about her ability to deliver training were hurdles she faced repeatedly. She overcame them by developing strong lipreading strategies, investing in adaptive technology, and proving the quality of her delivery. The consistent, outstanding feedback from clients remains the best answer to any doubts.

Networking and business development were also made harder by hearing loss, as many opportunities rely on fast-paced communication. On top of this, Rachel had to rebuild her professional identity after leaving employment in 2019 due to further loss of hearing. But these experiences fuelled her determination to challenge stereotypes and showcase the potential of inclusion-led businesses.

Growth and Ambitions

Today, Living4Moments is in a growth stage. Rachel is expanding her reach, partnering with larger organisations, and launching new classes to scale her impact. Her ultimate goal is to focus on her strengths—facilitating and training—while delegating areas like marketing, allowing her to dedicate more energy to driving meaningful conversations around inclusion.

The launch of her new lipreading classes marks a pivotal step in her journey, offering people life-changing skills to reduce isolation and improve confidence.

Business Role Models

Rachel is inspired by leaders who turn personal challenges into platforms for change, and by social entrepreneurs who prove that commercial success and social impact can go hand in hand.

Words of advice

“I wish I had realised sooner that outsourcing tasks like marketing and web management is not a cost but an investment—it frees you to focus on your strengths. I also spent too long targeting sectors unwilling to invest, instead of aligning with those ready to act. And perhaps most importantly, I’ve learned that prejudice doesn’t vanish overnight. The best response is to let the quality of your work speak for itself.”

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