Jiayu Lei

Photo of Jiayu Lei


Research topic: My research focuses on using a paradox perspective to explore organizational strategies to deal with corporate sustainability, especially corporate social responsibility in controversial industries.

Research interests: Corporate sustainability; social marketing; corporate social responsibility in controversial industries;Organizational strategies for wellbeing and social change.

SupervisorsDr Nadina Luca and Dr Ariadne Beatrice Kapetanaki


Work experience: Henan Huabang Electronic Cookware Co., Ltd. (2015-2018)

Education: MSc Global Marketing, University of York, United Kingdom

Bachelor of Arts, South-central University for Nationalities, China.


School for Business and Society
University of York
Church Lane Building
York Science Park
York YO10 5ZF