Creative technology includes methods such as: VR, immersive environments, simulation, motion analysis and intelligent interfaces originate in the creative and performance industries but increasingly have practical applications across sectors including: manufacturing, engineering, health, heritage, tourism, construction and digital services.

The cluster is designed to be accessible to organisations inside and outside the creative industries, helping non-creative sectors recognise the commercial potential of creative technology while also driving innovation from outside the sector into the creative industries.

C3 gives businesses a clear, accessible route into exploring creative technology - whether you’re a large organisation with an innovation agenda or an SME ready to spark fresh ideas. The cluster empowers you to:

• Understand what creative technologies are available and how they can support your innovation goals
• Spot opportunities to improve products, reimagine services or strengthen competitiveness
• Explore ideas you may never have considered without a cross-sector lens

This project is supported by David Skaith, Mayor of York & North Yorkshire, and part-funded by the York & North Yorkshire Combined Authority