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C3

C3 - The Creative Technology Discovery Cluster

C3 is designed to help organisations of all sizes, and from any sector, unlock the power of creative, digital and interactive technologies.

Creative technology includes methods such as: VR, immersive environments, simulation, motion analysis and intelligent interfaces originate in the creative and performance industries but increasingly have practical applications across sectors including: manufacturing, engineering, health, heritage, tourism, construction and digital services.

The cluster is designed to be accessible to organisations inside and outside the creative industries, helping non-creative sectors recognise the commercial potential of creative technology while also driving innovation from outside the sector into the creative industries.

C3 gives businesses a clear, accessible route into exploring creative technology - whether you’re a large organisation with an innovation agenda or an SME ready to spark fresh ideas. The cluster empowers you to:

  • Understand what creative technologies are available and how they can support your innovation goals
  • Spot opportunities to improve products, reimagine services or strengthen competitiveness
  • Explore ideas you may never have considered without a cross-sector lens

Find out more about the creative technology currently being used and developed. 

We are hugely grateful to our project partners. West and North Yorkshire Chamber of Commerce , York Central and Tech York

This project is supported by David Skaith, Mayor of York & North Yorkshire, and part-funded by the York & North Yorkshire Combined Authority 

Join the cluster

Get involved and join the cluster

We’re now mobilising the C3 cluster and keen to hear from organisations who want to:

  • Identify new R&D opportunities using creative and interactive technologies
  • De-risk early-stage exploration of emerging technologies
  • Access cross-sector insight to shape R&D strategy
  • Identify partners for pilots, trials and collaborative development
  • Access innovation funding routes to support experimentation and pilots

Join the cluster

Upcoming C3 Event: Driving Innovation in the Creative Technologies

Driving Innovation in the Creative Technologies Event: 17th June 2026

Join us for the next Creative Technology Discovery Cluster (C3) event, bringing together creative practitioners, technologists, researchers and organisations from across York and North Yorkshire. This session will explore what the future of the creative sector could look like and how we can collectively shape it, while drawing inspiration and insight from innovation happening in other industries. The afternoon will also feature a Keynote from Chris Williams, Product Marketing Lead at Vicon

Chris will explore how immersive technologies, motion capture and real-time 3D innovation are shaping the future of the creative sector and how companies can prepare themselves to realise these opportunities.

Find out more and book a place

Contact us

We’d be delighted to hear from you.