Creative industries management at York

We are internationally-recognised for our teaching and research on solving business and management challenges in the creative industries.

We study the structural inequalities in the sector and the adoption of AI by nonprofits. Our research has influenced policy and also informs our teaching.

Our undergraduate and postgraduate courses give students business and management skills in the context of the creative industries. We have strong industry links, with students regularly taking placements with a range of employers including in recent years Disney, National Geographic, Warner Bros. and Audi UK.

Study with us

Study at York and become a business leader ready to work with talented creatives from the performing arts across the world.

Exceptional facilities

Our facilities include three professional HD television studios, theatre stages, post-production suites and a 140-seat 4K digital cinema with surround sound.

Research excellence

83.3% of our research across film, theatre, television and interactive media is rated 4* (REF 2021).

World top 100

We're in the top-100 for Performing Arts globally, in the QS World University Rankings by Subject, 2025.

Our research

Our research covers a wide variety of topics in creative businesses, and we specialise in digital applications to the world of business and management. We research everything from copyright to the adoption of artificial intelligence (AI) in the nonprofit and charity sector.

Our newly established research centre supports collaborations and interdisciplinarity, with a project funded by the Arts and Humanities Research Council (AHRC). This funded project studies structural inequalities in television and film industries. We're collaborating with workers, employers, and industry experts to produce EDI interventions, policies, and processes that virtual production companies can adapt to change industry-wide practices.

Discover our research

International partnerships

The School of Arts and Creative Technologies and IAE (Institute d’Administration des Entreprises) Paris Sorbonne Business School have signed a partnership to collaborate in research, teaching and engagement across the cultural and creative industries.

Under the agreement, Professor Géraldine Michel, Head of Marketing Programmes at IAE Paris Sorbonne and Director of the Brands, Values & Society Chair, and Dr Samuel Haddad-Bacry, Lecturer in Creative Industries Management and Programme Lead of the MA in Management in the Creative and Cultural Industries, will serve as official liaisons. They co-author publications on cultural branding, sponsorship and the consumption of cultural goods. They also coordinate applications to UK and EU funding streams, and organise staff exchanges and collaborative projects with leading cultural organisations in both countries.

“I am delighted that our partnership with the University of York’s School of ACT will not only advance our understanding of cultural brands, sponsorship and philanthropy, and the ways audiences engage with cultural goods, but also enrich our curricula through international exchanges”, said Professor Géraldine Michel.

This three-year agreement reflects both institutions’ commitment to preparing the next generation of creative industry leaders and generating impactful research that addresses the evolving dynamics of culture, commerce and society.