“If you don’t know why your business exists, you’ve got no business being in business.”

In a world where more and more businesses are positioning themselves as purposeful, the question that matters most is this: Is their purpose being put into practice - or just being talked about?

Having a strong social impact mission has always been good for the communities and world around us – and in the 2020s it’s essential for a thriving business too. But there’s a huge difference between doing a charity bike ride here and there and being a truly aligned, purpose-driven business that will change people’s lives for the better.

As the demand for transparency, accountability, and impact grows, organisations across sectors are rethinking how they measure and communicate social value. Beyond simply capturing outputs and outcomes, there is a growing emphasis on methods that reflect the richness and complexity of community impact. Social value measurement is no longer confined to rigid spreadsheets or anecdotal reports; instead, it is evolving into a dynamic, multidimensional practice.

In today’s world, consumers, employees, and investors are more focused than ever on the deeper value behind businesses. They want to see companies making a difference beyond just profitability, choosing meaningful practices that benefit society, the environment, and future generations. Here’s a guide to some of the best practices that help companies build a meaningful business with purpose, connection, and positive impact whilst also making a profit.

Creating an inclusive workforce is more than just a commitment; it’s a transformative journey that starts by rethinking recruitment and workplace culture. Rather than limiting hiring decisions by focusing on candidates' backgrounds or perceived limitations, leading organizations are recognizing the value of skills, potential, and lived experiences. This inclusive approach not only brings a wealth of untapped talent into the workforce but also promotes innovation and a deeper understanding of diverse perspectives.