Skip to content Accessibility statement
Research
HomeSchool for Business and SocietyResearchMarketing, International Business and EntrepreneurshipCentre for Evolution of Global Business & Institutions (CEGBI)CEGBI Events2019-20John Ford Guest Lecture October 2019

Researching Consumers in East and West - Opportunities and Challenges

Talk

This event has now finished.

Event date
Tuesday 15 October 2019, 2.30pm to 4pm
Location
LMB/002A, Law and Sociology Building, Campus East, University of York (Map)
Audience
Open to staff, students (taught postgraduates, postgraduate researchers)
Booking

Event details

In this talk, Prof. Ford will share his vast experience conducting consumer research with Eastern and Western consumers and discuss similarities and differences between the two.

Photograph of Professor John Ford

Professor John Ford, Old Dominion University

John B. Ford, Ph.D. (https://www.odu.edu/directory/people/j/jbford), is Eminent Scholar and Professor of Marketing and International Business and Director, Ph.D. Program in Business Administration, at Old Dominion University, USA. He is also Academic Executive Editor (North America) and the Journal of Advertising Research, and Distinguished Fellow of the Academy of Marketing Science.