ACT Talks: Hallyu (Korean Wave) and Government Policy: Nurturing BTS and Squid Game into Global Phenomena
Talk
Event date
Wednesday 3 December 2025, 4pm
Location
RCH/248X, Ron Cooke Hub, Campus East, University of York (Map)
Admission
Free admission, booking not required
Event details
In this special guest lecture, Minji Kim will address the extraordinary success of South Korea’s creative industry—a sector that has seen its export value nearly quadrupled since 2010, thanks to global phenomena like Parasite, BTS, and Squid Game. Her lecture will provide an in-depth analysis of the Korean Government's pivotal role in driving this growth. She will frame their policies as strategic interventions designed to address market failures, focusing on three key strategies: nurturing cultural practitioners, supporting novel creative endeavors, and promoting the industrialisation of fine arts and traditional culture.
About the speaker
Minji Kim
Minji Kim is a Korean civil servant currently serving as a Deputy Director at the Ministry of Culture, Sports & Tourism (MCST), a position she has held since 2018. Her experience includes high-level involvement in major international events, notably as a Deputy Director for the PyeongChang Organizing Committee for the 2018 Olympic & Paralympic Games (POCOG) from 2017 to 2018. She is currently on the Korean government’s civil servant training scheme, pursuing a Master of Public Administration (MPA) at the University of York, following her BSc in Earth Science Education from Seoul National University.
Contact
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