The York Management School

Research

Jiayue has studied ‘Cyber-marketing and Its Strategic Development’, and completed a strategic marketing plan for the online sale of SONY T-series laptops.

In his master’s study, he explored ‘Risk Measurement and the Relationship between Stock Market Risk, Cost Structure, Capital Intensity and Labour Intensity’, and conducted the empirical research for UK stock market during the period of 2001-2005.

At the PhD level, he will compare different accounting risk measurements by researching quoted companies in UK and China , especially with the analysis on cost structure, operating gearing and financial leverage.

Title of Research Topic: Explore the Relationship Between Risk and Its Systematic Determinants, Especially Looking Into Cost Structure with UK Evidence.

Supervisors: Steven Toms

Profile

Graduated with BA in Business Administration from Peking University , China , Jiayue joined ‘AC Nielson Consultancy’ as an analyst doing data processing and market investigation in tobacco market. After completion of his project, he came to York to study MSc in Management with Business Finance at York Management School . Currently, he is doing Doctoral of Philosophy in Management at York Management School .