Working on innovation in consumer health & decision making with the goal of reducing greenhouse gas emissions from food


Food systems contribute to up to 37% of global greenhouse gas emissions, and emissions are increasing. Since the emissions vary greatly between different foods, citizens’ choices can make a big difference to climate change. Public engagement events are opportunities to communicate these complex issues: to raise awareness about the impact of citizens’ own food choices on climate change and to generate support for changes in all food system activities, the food environment and food policy.

Aims and Objectives

Combining understanding of different aspects of the food system, such as expertise in greenhouse gas emission calculations, nutrition, crop diseases, and data handling, the Take a bite out of climate change (Takeabitecc) initiative aim to communicate to school students, families and the general public a coherent message which:

a) increases awareness of the environmental impact of food system

b) educates on the relative emissions caused by different foods and

c) promotes sustainable food consumption behaviours

d) empowers consumers with accessible knowledge to make informed decisions

e) increases consumer acceptance of interventions to help reduce food emissions

f) generates interest from influencers to find out more through our wider material.

In addition, it is an opportunity for individuals to engage with researchers while conveying the message that individual choices can make a difference to tackle climate change

Related links

Take a bite out of climate change

For more information visit the Take a Bite out of Climate Change website

The Takeabitecc team is an interdisciplinary group of researchers from various Universities of the UK, including members of the University of York, such as:

Prof Sarah Bridle, Environment and Geography,

Prof Katherine Denby, Department of Biology,

Belinda Morris, School for Business and Society

Anthonia James, School for Business and Society.

Dr Alana Kluczkovski, Department of Biology
Joanne Cook (Department of Environment and Geography)
Beckie Lait (School for Business and Society)

Principal Investigator

Prof Sarah Bridle, Environment and Geography


Helen Downie, University of Manchester

Alison Fletcher, University of Manchester

Dr Alana Kluczkovski, University of York

​Dr Ximena Schmidt, Brunel University London

Dr Christian Reynolds, City University/ University of Sheffield/ University of South Australia

Professor Katherine Denby, University of York 

Dr Ali Birkett, Lancaster University

Professor John Mclaughlin, University of Manchester

Dr Helen Downie, ​University of Manchester

Professor Jason Halford, University of Leeds

Joanne Cook, University of York

Jade Ajagun-Brauns, University of Manchester

Dr Rosie Green, London School of Hygiene and Tropical Medicine

Dr Angelina Frankowska, University of Manchester

Dr Emma Nichols, University of Manchester

Francesca  Harris, London School of Hygiene & Tropical Medicine

Dr Flora Hetherington, Global Food Security programme (GFS)

Dr Laurence Stamford, University of Manchester

Beckie Lait, University of York

Dr Carla Adriano Martins, The University of Manchester/ University of São Paulo

Jacqueline Silva, University of Manchester

Professor Pete Smith FRS, FRSE, FNA, FRSB, University of Aberdeen, Scottish Climate Change Centre of Expertise

Lucy Yates, University of Oxford

This research and public engagement activity was funded through multiple research grants.

N8 Agrifood funded projects “Greenhouse Gas and Dietary choices Open-source Toolkit (GGDOT) hacknights” and, with the University of Manchester, funded the development of the climate food flashcards.

Additional funding was provided by the HEFCE Catalyst-funded N8 AgriFood Resilience Programme and matched funding from the N8 group of Universities, and the STFC Food Network+.

Development of the “Take a Bite out of Climate Change” stand and the “Climate Food Challenge” video game, as well as attendance at the Royal Society Summer Science Exhibition and the Bluedot Festival in July of 2019, was supported by funding from STFC Food Network+ and the HEFCE Catalyst-funded N8 AgriFood Resilience Programme, matched funding from the N8 group of Universities and additional funding from the University of Manchester.

This project arose from the N8 AgriFood-funded project “Greenhouse Gas and Dietary choices Open-source Toolkit (GGDOT) hacknights.’

Part of this work was supported by the Wellcome Institutional Strategic Support Fund award [204796/Z/16/Z].

We are grateful for the funding from the Wellcome Trust Manchester Institutional Strategic Support Fund, the STFC Food Network+, N8 Agrifood and the University of Manchester.

During the organisation of this research, the running of the events and the writing of this paper, Sarah Bridle and Christian Reynolds were supported in-part though the STFC GCRF funded project “Trends in greenhouse gas emissions from Brazilian foods using GGDOT” (ST/S003320/1).

Christian Reynolds received additional funding from NERC to support an Innovation Placement at the Waste and Resources Action Programme (WRAP) (Grant Ref: NE/R007160/1).

Alana Kluczkovski was supported through a University of Manchester GCRF Fellowship funded through the University of Manchester internal Research England GCRF QR Fund.

The 'Pre-COP26 School Food and Climate Summit' project was funded by N8-AgriFood Policy Hub.

The 'Lowering Impacts on the Climate by Engaging with Wales Local Residents' project was funded by UKRI NERC Environmental Science Collaborative Research Project(s) and Cardiff University.

Dr Andrew Markwick at Strangely Retro Games

Livestock, Environment and People (LEAP) project

The artist Rachael Hand

Hartland Design

Ken Boyd Design

Global Food Security Programme, Met Office, Scottish Climate Change Centre of Expertise (ClimateXChange), Society for the Environment, industry, and Universities across the UK.

Related links

Take a bite out of climate change

For more information visit the Take a Bite out of Climate Change website