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Welcome to CEGBI

The Centre for Evolution of Global Business and Institutions (CEGBI) aims to carry out ground-breaking research which will foster a better understanding of how business and institutions succeed in a global economy. Inaugurated in 2009, it has a high international and interdisciplinary profile.  It is composed of scholars based locally at The University of York and from a number of universities in the UK, continental Europe and the rest of the world. The main topics of research are international business history, global marketing and governance, entrepreneurship and social enterprise. A distinctive feature of the group's research is not only its focus but also its methods. The research draws on both qualitative (including archival and discourse) and quantitative methods and is informed by a range of theoretical perspectives and methodologies.

Teresa Da Silva Lopes

Upcoming events


Regulation and the Evolution of the Madeira and Port Wine Industries until the 1970s

Politics, regulation and the Madeira and Port wine industries


The Changing Landscape of Promotion in Marketing

Exploiting consumer reviews for marketing

More CEGBI events

Previous Events

Simon Gilson-Fox

CEGBI Master Class by Simon Gilson-Fox, Director Global Product Management, American Express
Challenges in Global Product Management

Sarah Pepworth

CEGBI Master Class Guest Lecture by Sarah Pepworth, Head of Marketing, Plusnet
Plusnet - A challenger brand in a highly competitive market

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CEGBI Master Class Guest Lecture by Jessie Tung, Global CRM Manager, Lego
360 Degree Customer-Relationship-Management

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CEGBI Master Class Guest Lecture by Professor Eunjo KoYonsei University, Korea
Luxury Marketing Trends in Asia

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CEGBI Master Class Guest Lecture by John Hendry Pickup
Chief Operating Office, Travelodge
Evolution of the Voice of the Customer

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CEGBI/CSWL Summer Conference 2015
CEGBI/CSWL Summer Conference 2015

  • Pictures 1 & 2

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CEGBI Master Class Guest Lecture by Lord Rose
Responsible and Sustainable Business: best practice and the future

Lisa May, Senior Marketing Manager at Nestle

CEGBI Master Class Guest Lecture by Lisa May,

More Events