School for Business and Society
See our upcoming events.
sbs-research@york.ac.uk +44 (0)1904 32 1231 @UoYSBS_Research
Wednesday 12 February 2025 12.30pm
Intense political uncertainty can lead to retail revenue losses and store closures. By introducing a new mechanism that retailers and brands can influence, this study offers strategic marketing implications for retail and brand managers.
