Sharing the knowledge
A key output from the biodiversity pilot was a social media campaign, #KnowYorCampus, which aimed to raise awareness of the fauna and flora on campus among our University community. This successful campaign, which ran between August and October 2022, involved sharing photos, videos and content about campus biodiversity on social media. The campaign was seen more than 250,000 times across the University’s social media platforms and generated more than 15,000 likes, comments and shares.
A follow up campaign took place in January 2023, which encouraged staff and students to submit their favourite photographs of our campus for a competition, resulting in 269 entries and some fantastic photography to celebrate our local wildlife.