Design standards for the visual identity

A strong visual identity is a valuable asset, conveying a clear and consistent message, reinforced over time with every communication. The University’s visual identity was approved by the University Council in 1994, and since then it has been revised periodically to ensure that it remains current and fresh.

Cover of Design standards for the visual identity booklet

The latest version of the visual identity is set out in Design standards for the visual identity (PDF , 4,182kb)‌‎. All members of the University community are asked to follow these design standards and apply them to all documentation, including websites, stationery, prospectuses, posters, magazines and merchandise.

For guidance on signage, please see the Campus Services website.

To request a hard copy of this document, please contact Susannah Harrison on susannah.harrison@york.ac.uk or ext 4795.

Who to contact

Guidance

Logos and graphics