CEGBI Events Before 2019
CEGBI Events which took place before 2019
2017-18
Inward Foreign Direct Investment & Intellectual Property Strategy for Multinational Enterprises - the case of Vietnam in Historical Perspective
WEDNESDAY 20 JUNE 2018
Amy Linh Thuy Nguyen, The York Management School
Trademarks and Vietnamese economic development
Consumer Confidence in Food: Interpretations from West Yorkshire: A Study of Big Data, Food Safety and Food Fraud
WEDNESDAY 28 MARCH 2018
Susan Moore, The York Management School
Can we trust the food we eat?
The Changing Landscape of Promotion in Marketing
WEDNESDAY 14 MARCH 2018
Dr Snehasish Banerjee, The York Management School
Exploiting consumer reviews for marketing
Regulation and the Evolution of the Madeira and Port Wine Industries until the 1970s
WEDNESDAY 31 JANUARY 2018
Professor Benedita Camara, Universidade da Madeira
Politics, regulation and the Madeira and Port wine industries
“I smugly replied, yes, I know it, I own a small part of it”: Exploring consumer co-operative pub membership
WEDNESDAY 24 JANUARY 2018
Professor Victoria Wells, The York Management School
How straightforward is it to run a community co-operative pub?
Embedding, Disembedding and Re-embedding Manchester City
WEDNESDAY 22 NOVEMBER 2017
Dr Steve Millington, Manchester Metropolitan University
Building the Manchester City FC brand
Risk and risk aversion: Insurance, reinsurance, and FDI - CEGBI Guest Lecture
MONDAY 6 NOVEMBER 2017
Niels Viggo Haueter, Head of Swiss Re's Corporate History Unit
Why do insurance companies get involved in risky countries?
Risks of turbulent environments: Multilatinas moving forward during Latin America’s liberalization reforms and aftermath
MONDAY 30 OCTOBER 2017
Beatriz Rodriguez-Satizabal, Queen Mary University of London
Responding to risk in a turbulent business environment
How corporations make decision about sustainability in their supply chains? Exploring the case of the agri-food industry
WEDNESDAY 25 OCTOBER 2017
Professor Ximena Rueda Fajardo, Universidad de los Andes
Green supply chains in the agri-food industry
Organization Design of a Creative Professional Company in Japan - a Case Study of a Visual Communication Business Company
WEDNESDAY 11 OCTOBER 2017
Professor Nobuhiko Yamanaka, Rikkyo University, Japan
How do you organise for creativity in the creative industries?
The Synthetics Revolution
WEDNESDAY 4 OCTOBER 2017
Professor Regina Blaszczyk, University of Leeds
Marketing synthetic fibres in the fashion industry
“Since when”? Brand Heritage’s Signaling Effects
WEDNESDAY 27 SEPTEMBER 2017
Dr Fabien Pecot, The York Management School
How brand heritage affects our perceptions
Optimal Selling Prices for Small Sized Poultry Farmers
WEDNESDAY 13 SEPTEMBER 2017
Professor Hidefumi Kawakatsu, Onomichi City University, Japan
How chicken farmers can get the best price for their produce
2016-17
Comparing Innovation Capability Through Islamic Dress: A Tale of Two Cities
WEDNESDAY 21 JUNE 2017
Dr Stephanie Slater, Cardiff University
Stereotyping and consumer behaviour
CEGBI Workshop: Interdisciplinary Approaches to the Study of Brands in Business
TUESDAY 20 JUNE 2017
Our latest interdisiciplinary research on the use of brands
Evaluation of a country branding project – Colombia es pasión
THURSDAY 25 MAY 2017
Dr Vivian Strehlau, Escola Superior de Propaganda e Marketing (ESPM), São Paulo
Has branding improved the image of Columbia?
Do you dare to move? Looking at the impact of relocation policy on the employees’ motivation in an Indonesian government organisation
WEDNESDAY 17 MAY 2017
Telviani Savitri, University of York
How does relocation affect employees?
Building strong global competitiveness by Emerging MNEs: From CSAs and FSAs perspectives
WEDNESDAY 5 APRIL 2017
Chie Iguchi, Keio University, Japan
How linking orgnaisations can help new mulitnational enterprises
Male and Female Role Portrayals in Advertising: Is Anyone Satisfied? A Review of Twenty-Five Years of Research
MONDAY 6 MARCH 2017
Professor John Ford, Old Dominion University, USA
How male and female roles are portrayed in advertising across borders
The Social Ontology of the Firm
TUESDAY 14 FEBRUARY 2017
Professor Ken Lipartito, Florida International University, USA
Social patterns, practices and events underlying companies
Marketing Tourism during Political Instability: The Case of Egypt
WEDNESDAY 18 JANUARY 2017
Doaa Shohaieb, The York Management School
Marketing strategies in times of crisis
Hedge Funds and Hedging Strategies: Multidimensional Analysis and Evaluation
THURSDAY 1 DECEMBER 2016
Dimitrios Stafylas, The York Management School
How US hedge funds play the stock markets
Still myopic? Examining the current state of marketing to older adults in the UK
WEDNESDAY 9 NOVEMBER 2016
Dr Lynn Sudbury-Riley, University of Liverpool
How can companies target the senior market?
Customized products for everyone? The role of culture in personalized brand experience
TUESDAY 8 NOVEMBER 2016
Ann Kristin Rhode, ESCP Europe and University Paris 1 Panthéon-Sorbonne
Cultural differences and brand personalisation
The risks and rewards of trading oil: the commodification of a strategic industry
MONDAY 31 OCTOBER 2016
Dr Marten Boon, NTNU, Norway
Risks and the oil business since the 1970s
The importance of country-of-Origin Image (COI) as a resource to the brand strategy of enterprises in the internationalization process
WEDNESDAY 26 OCTOBER 2016
Dr Mariana Suter, The York Management School
Using country of origin as a branding strategy
Getting to Great Creativity and Going Global
TUESDAY 18 OCTOBER 2016
Justin Kent, Partner at "Out of the Box"
Glocalization and creativity in British advertising
Branding, Speech and Perception
WEDNESDAY 12 OCTOBER 2016
Dr Andrew Euan MacFarlane, University of York
How the effect of voices can be applied to advertising and marketing
How Successfully Can Large Scale Public Service Providers Innovate? Case Studies from The London Passenger Transport Board
WEDNESDAY 5 OCTOBER 2016
James Fowler, The York Management School
Can technological innovation be matched by institutional innovation?
Global brands at Nestle and the evolution of business
THURSDAY 29 SEPTEMBER 2016
Lisa May, Director of Marketing for Nestle confectionery
Insights on global branding from one of the leading exporters in the UK and Ireland's food industries.
Branding Heritage Workshop
FRIDAY 16 SEPTEMBER 2016
How businesses use 'heritage' to improve consumer confidence and loyalty
2015-16
Joint CEGBI-Corruption Network Cluster PhD Workshop
FRIDAY 15 JULY 2016PM
PhD workshop jointly organised by CEGBI and the Corruption Network cluster
Unintended consequences: organisational change and managerial capability
WEDNESDAY 15 JUNE 2016
Nicola Forsdike, The York Management School
How industry structure impacts on managers' ability to acquire the knowledge to use resources most effectively
Trade, Marks, and the Medici
THURSDAY 9 JUNE 2016
Dr Bob Fredona, Harvard University
The Medici and the beginnings of global branding
CEGBI Cross-Cultural Consumer Behaviour and Globalisation Workshop
WEDNESDAY 8 JUNE 2016
Professor Nina Reynolds, University of Wollongong
Professor Jaywant Singh, Kingston University
How do different consumers respond in a globalised world?
Publishing in an ABS 3 journal: An Associate Editor's perspective
WEDNESDAY 18 MAY 2016
Dr Fernando Fastoso, The University of York
The editorial review process as seen by an insider
Wellness, Emotional and Organization Affect on Male Spa Goers' Experience: Focusing on the Local, International and Global Context
WEDNESDAY 4 MAY 2016
Nurul Hayati Abdullah, University of York
Examining the growing market for male spa goers
Advertising to Children: Implications for Policy and Research on Advertising Ethics
WEDNESDAY 20 APRIL 2016
Dr Iain Davies, University of Bath
How do we protect our children from harmful advertising?
‘Walking a tightrope’ – Business and the System of Taxation in Greece, 1955-1989
WEDNESDAY 20 APRIL 2016
Zoe Pittaki, University of Glasgow
Taxation and business in the Greek economy
CEGBI Master Class: Challenges in Global Product Management
MONDAY 18 APRIL 2016
Simon Gilson-Fox, Director Global Product Management, American Express
How established global brands continue to be successful
Global Brand Protection and the Marketing of Imitations in China
WEDNESDAY 13 APRIL 2016
Han Jing, University of York
How global brands protect themselves against cheap imitations
How to drive digital marketing success with Dr Dave Chaffey
WEDNESDAY 9 MARCH 2016
Dr Dave Chaffey
Top tips for designing and driving digital success
Matches as Merchants of Culture: The Dynamics of the Japanese Match Industry, 1870-1930
WEDNESDAY 9 MARCH 2016
Professor Teresa da Silva Lopes, The University of York and Dr Shin Tomita, Tezukayama University
The journey of the Japanese samurai from warriors to entrepreneurs
CEGBI Master Class Guest Lecture: Plusnet - A challenger brand in a highly competitive market
THURSDAY 3 MARCH 2016
Sarah Pepworth, Head of Marketing, Plusnet
Establishing a challenger brand in a competitive market
A multi-organizational cross-sectoral collaboration: empirical evidence from an ‘Empty Homes’ project
WEDNESDAY 24 FEBRUARY 2016
Dr Alex Gillett, The York Management School
The practical aspects of collaboration in a multi-organisation project
CEGBI Workshop - Global Chains, Retail Revolutions, and Consumer Societies
FRIDAY 5 FEBRUARY 2016
Shane Hamilton, University of York, Vicki Howard, Hartwick College, Peter Scott and James Walker, The University of Reading
Leading scholars examine some of the factors which drove key developments in retailing.
Towards a service-dominant view in social marketing
WEDNESDAY 2 DECEMBER 2015
Dr Nadina Luca, The York Management School
Applying service-dominant logic (SDL) to social marketing
CEGBI Guest Lecture: 'Guanxi-Type Relationships and Business: Undisputable Advantages with Dark Side'
TUESDAY 1 DECEMBER 2015
Dr Ahmed S. Shaalan (Hull University Business School)
The good side of Chinese 'guanxi', and the bad ...
Taking the fiction out of science fiction: An artificial intelligence consumer perspective
WEDNESDAY 4 NOVEMBER 2015
Dr Hector Gonzalez Jimenez, The University of York
What happens when humanoid robots with Artificial Intelligence become brand aware
CEGBI Masterclass Guest Lecture: '360 degree Customer-Relationship-Management
MONDAY 26 OCTOBER 2015
Jessie Tung (Global CRM Manager, Lego)
CEGBI Masterclass Guest Lecture by Jessie Tung, the Global CRM Manager of Lego
How global brand extensions into “distant” product categories can be made to work – and why
WEDNESDAY 14 OCTOBER 2015
Dr Fernando Fastoso, University of York
Can an established global brand successfully launch a completely different type of product?
In the Market for Integrity
WEDNESDAY 7 OCTOBER 2015
Dr Kyoko Fukukawa, Senior Lecturer in Marketing, Bradford University
Social responsibility in the marketplace
CEGBI Masterclass Guest Lecture - Luxury Marketing Trends in Asia
THURSDAY 8 OCTOBER 2015
Professor Eunju Ko, Professor of Fashion Marketing, Yonsei University, Korea
Why the Asian luxury market matters
2014-15
CEGBI/CSWL Summer Conference 2015
THURSDAY 18 JUNE 2015
Responsible and Sustainable Business: best practice and the future
THURSDAY 23 APRIL 2015
Lord Rose gives his insights on best business practice for the future
Working through Rhetoric in Management and Marketing:Provocations, Conversations & Theory Development
TUESDAY 21 APRIL 2015
Professor Roy Suddaby, University of Victoria
Join us for a day packed full of provocative conversations, engaging presentations and paper development focused around rhetoric.
Integration Challenges of the EU Rail Industry in the Formation of a Single European Rail Area
TUESDAY 24 MARCH 2015
Tomaz Schara, IEDC - Bled School of Management
The challenges of EU rail industry integration seen from the inside.
CEGBI PhD Seminar: Understanding and Measuring Consumers' Self-Nature Connection
WEDNESDAY 11 MARCH 2015
Christian Martin, University of Lausanne
Environmental identity and consumer segmentation.
CEGBI Seminar - ‘Neo-demographics: innovation in consumer segmentation & prediction’
WEDNESDAY 4 MARCH 2015
The seminar will explore emerging methods in the analysis of consumer transaction data and the implications for marketing practice and service provision. Andrew Smith is Chair in Consumer Behaviour and Associate Dean for Research at Nottingham University Business School.
CEGBI Masterclass Guest Lecture - "Culture's Influence on Brand Advertising"
THURSDAY 26 FEBRUARY 2015
In this lecture, Prof. Charles R. Taylor, a world renowned expert in branding and advertising, will discuss how precisely culture affects advertising strategies, perceptions of advertisements by consumers, and the perennial question of how, in response to cultural factors, advertisers should deal with standardisation vs. localisation decisions.
IBSM/CEGBI Research Seminar - Cushioning the Blow: Strategies Used by the Liverpool Timber Merchants to Adjust to the Shift to Free Trade
TUESDAY 24 FEBRUARY 2015
Dr Andrew Smith, University of Liverpool
In the 1850s and 1860s, Liverpool's timber merchants faced a number of strategic threats. Andrew Smith's paper examines the multifaceted strategy that Liverpool's timber importing community developed in response to these challenges.
CEGBI Guest Lecture - Property, control and room for manoeuvre: Royal Dutch Shell and Nazi Germany, 1933-1945
TUESDAY 25 NOVEMBER 2014
Marten Boon is a lecturer at the Erasmus School for History, Culture and Communication at the Erasmus University Rotterdam, teaching international relations and global history at undergraduate and graduate level.
CEGBI Guest Lecture - Global Marketing at Nestlé
TUESDAY 18 NOVEMBER 2014
Lisa May, Director of Marketing for Nestlé Confectionery
Insights on global marketing from one of the leading exporters in the UK and Ireland's food industries.
CEGBI Guest Lecture (in the Masterclass Series)- Uses of History in the Entrepreneurial Process
THURSDAY 6 NOVEMBER 2014
Dan Wadhwani is Associate Professor of Entrepreneurship at University of the Pacific (California) and a Visiting Professor at Copenhagen Business School. His research uses historical approaches to examine entrepreneurship, organizations, and industries.
CEGBI Guest Lecture - From Finance Capitalism to Financialization: A Cultural and Narrative Perspective on 150 Years of Financial History
THURSDAY 2 OCTOBER 2014
Per H. Hansen is Professor at the Centre for Business History, Copenhagen Business School. His research and teaching interests include financial history, organizational culture and change, cultural branding, modern design. He has published several books and articles in Danish and English.
2013-14
CEGBI/CSWL/WRCEO Summer Conference 2014
MONDAY 30 JUNE 2014
Keynote speaker: Professor Walter Friedman, Harvard University
Monday 30 June to Tuesday 1 July
You and I like different brands because we are different! The impact of an independent/interdependent self-construal and cosmopolitan/local orientation on the effect of the four self-congruity types on brand attitude
WEDNESDAY 23 APRIL 2014
A CEGBI PhD seminar given by Héctor González Jiménez from Bradford University School of Management
Building Up Resilience in Supply Chains Workshop
THURSDAY 6 MARCH 2014
Professor Bob Doherty and Dr Corrado Topi, University of York; Dr Anne Tallontire, Professor William Young, Professor Chee Wong, University of Leeds; Professor David Oglethorpe, Dr Severine Saintier, Dr Zoe Ollerenshaw, University of Sheffield
White Rose / CEGBI Workshop, King’s Manor, 6 March 2014
Frontiers in International Business Theory - A Personal View
TUESDAY 4 MARCH 2014 4.00PM
by Professor Mark Casson, University of Reading
Nissan, Ghosn's Revolution and the Japanese Automotive Industry
TUESDAY 25 FEBRUARY 2014
by Mr Takeshi Isayama, former Vice-Chairman, Nissan Motor Company, Japan
Family firms in Southeast Asia
WEDNESDAY 5 FEBRUARY 2014
By Åsa Malmström Rognes, Uppsala University
Advertising under austerity 1947-51: Another Case of Institutional Failure in the British Economic Past?
TUESDAY 3 DECEMBER 2013
By Dr David Clayton, Senior Lecturer in Economic History, Department of History, The University of York
The Invention of Group Dynamics: What Kurt Lewin said in 1946 and why it matters now.
FRIDAY 22 NOVEMBER 2013 2.00PM
By Professor Bill Cooke, Lancaster University Management School
CEGBI PhD Seminar - Supply Chain Management: Public Sector Information Systems Implementation: an 'inward-out' approach
WEDNESDAY 13 NOVEMBER 2013
Ehimen A. Ejadame, University of Sheffield
Supply chain management challenges in a public sector organisation
Revealing Unsophistication: The Use of Theory in International Advertising Resarch 2002-2012
WEDNESDAY 6 NOVEMBER 2013
By Dr Fernando Fastoso, Senior Lecturer in Marketing, The York Mangagement School
Networks and Clusters in the Formation of the Cleveland Iron Industry, 1840-80
WEDNESDAY 23 OCTOBER 2013
By Dr Stephen James, Teesside University Business School
2012-13
CEGBI/CSWL Summer Conference 13-14 June 2013
THURSDAY 13 JUNE 2013
Summer Conference organised by Professor Teresa da Silva Lopes, Centre for Evolution of Global Business and Institutions and Professor Stephen Linstead, Centre for the Study of Working Lives, The York Management School, University of York
Whose Business is Heritage?
FRIDAY 26 APRIL 2013
A Workshop Organised by Professor Teresa da Silva Lopes, The York Management School, and The Department of Archaeology, University of York
The Devil Within: Ogden's Role in the Anglo-American Tobacco War of 1901-02
WEDNESDAY 13 MARCH 2013
By Professor Howard Cox, Director of Research, Worcester Business School, University of Worcester
The Coming Collapse of Tory England and the Rebirth of the British Economy
THURSDAY 7 FEBRUARY 2013
By Will Hutton, Principal Hereford College, Oxford University and Professor Birgitte Andersen, Director Big Innovation Centre
The limits to entrepreneurship? Translating the organic groceries to new markets
THURSDAY 13 DECEMBER 2012
By Professor Simon Mowatt, Auckland University of Technology
Crumbling Dream: Japan's Nuclear Quest 1954-2011
WEDNESDAY 28 NOVEMBER 2012
By Steve Tolliday, Professor of Economic and Social History, University of Leeds
Where now for Fair Trade?
WEDNESDAY 24 OCTOBER 2012
By Professor Bob Doherty, Professor of Marketing, The York Management School, University of York
2011-12
Overcoming liabilities of foreignness and outsidership: evidence from the motion picture industry, 1921-1951
TUESDAY 19 JUNE 2012
By Peter Miskell, University of Reading
Company law, dividend restraint and the British variety of capitalism 1945-c.1973
WEDNESDAY 29 FEBRUARY 2012
by Professor Neil Rollings, University of Glasgow
Local Government Procurement in England – A Relationship Marketing Perspective
WEDNESDAY 15 FEBRUARY 2012
by Alex Gillett, Teaching Fellow in Marketing at The York Management School
Historical changes in the determinants of competence creation in multinational corporations' subunits
FRIDAY 3 FEBRUARY 2012 3.15PM
by Professor John Cantwell, Rutgers University
'How companies respond to globalisation: lessons from the man-made fibres industry'
THURSDAY 20 OCTOBER 2011
by Sir Geoffrey Owen
2010-11
'Fairtrade, Governance and History' Workshop
FRIDAY 8 JULY 2011
CEGBI Guest Lecture: 'Fifty Years of International Business Theory'
WEDNESDAY 2 FEBRUARY 2011
by Professor Alan M. Rugman, Henley Business School, University of Reading