Understanding Audiences

How can we understand audience responses to cultural forms, performances, exhibitions and heritage sites? What kinds of insights can different methodological approaches provide? Are there ways of measuring and evaluating the impact of cultural performances and forms on audiences?

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This day-symposium brings together leading practitioners in different methods of understanding audiences. These include space syntax, ethnography, questionnaires, interviews and cultural profiling, and the use of digital metadata, and audience eye-tracking and neuro-imaging technologies.

Sessions will include looking especially at history exhibitions and heritage sites, art galleries, and music.

Speakers

• Mads Daugberg – Department of Culture and Society, University of Aarhus
• Katia Dauchot – Plateform Coordinator of the Project Matrice-memory (Pres Hesam)
• Bill Hillier – Director of the Space Syntax Laboratory, University College London
• Laurie Hanquinet – ECCE and Department of Sociology, University of York
• Stephanie E. Pitts – Director of the Sheffield Performer and Audience Research Centre
• Katy Robinson - Cultural Value Project, Sheffield Performer and Audience Research Centre
• Dave Beer – ECCE and Department of Sociology, University of York

Organised by Sharon Macdonald and Katiana Le Mentec on behalf of the European Centre for Cultural Exploration

Booking

http://www.eventbrite.co.uk/e/understanding-audiences-tickets-9812027037

Poster

understanding audiences (PDF , 229kb)