The media is more diverse now than ever and that offers the University a wide range of opportunities for raising its profile. Beyond the mainstream media of broadcast and print, there are a host of websites catering for niche audiences and particular interests. There is also increasing international attention on what is happening at the University of York and there are enormous opportunities for raising the Universities profile through social media.
We can help to produce specialist, national and international media coverage for a range of activities including:
We draft all University media releases, record podcasts, take pictures, produce statements and generate web pages for the media. We also offer advice on how you should approach interviews with journalists to ensure you get your message across accurately, concisely and with impact.
Contact us at the earliest possible stage of your story, even if you’re uncertain about whether your research or event might interest the media.
Think about pictures: interesting images, video or sound are just as effective at attracting media attention as words on a page. Try to have a good selection of high resolution images ready.
The Press Office has an ISDN line for broadcast-quality radio interviews, which eliminates the need for staff to travel to radio stations either in York or further afield. The line is available for use during normal office hours, and outside those times by special arrangement. Training on the use of the line is provided.
If you're a member of staff who would like to use the ISDN line, please contact the Press Office on 01904 432029 to check availability.