Brand identity
The University of York brand is more than just a logo; it's the essence of who we are and how we connect with the world.
Every message, visual, and external partnership is a chance to amplify our impact.
Discover how to infuse the clarity and purpose of York into everything you create. Master our visual identity to communicate with impact, and explore accessible resources designed to empower you.
Brand book
A must-read for anyone who is writing or creating materials.
This is your indispensable guide, with clear guidelines and practical advice, to ensure everything we create has impact. It'll help you understand and embody the collective spirit of York.
Available to staff, students and external agencies.
Applying the brand
Sub-brands
Faculties, schools, departments and services are clearly part of the University. They should use the University's main typefaces and colours, with a fixed visual relationship between their names and the University logo.
On the rare occasion that a sub-brand is appropriate, we may be able to create something more bespoke. As a first step, please speak to Communications to discuss suitability.
Working with external agencies
If you're commissioning creative work from outside the University, be sure to direct them to our brand book.