Large or small, postcard or prospectus, leaflet or brochure, your publication project will run smoothly and meet your deadlines with planning and forethought.
Publications generally have more impact if they are part of a marketing and communications campaign. For more information see Working with departments.
Your publication may be needed to:
Think about who you are designing your publication for. Make sure your writing style, and the look and feel of your publication meets the requirements and expectations of your target audience:
All University publications must follow the Design standards for the visual identity. Please ensure that you and your designer are aware of them.
To ensure consistency throughout your printed and web materials choose a colour palette for your publication based on your department's website colours.
When do you need the publication?
If it has to arrive in time for a particular event, set a deadline and make sure everyone in the team – colleagues, designer and printer – is aware of it and keeps to it.
Put the delivery date in your diary and schedule your production timescale back from it.
You can save valuable time and money by carefully copyediting your manuscript before you give it to the designer.
Textual errors corrected after the design has been put together are an avoidable expense.
Double-check names, dates, phone numbers, websites and addresses as they are often overlooked and it is vital to get them right.
Follow the University's Style guide to ensure consistency and clarity in your writing style.
You will receive proofs from your designer as electronic PDFs or in printed format.
When making corrections on proof, write clearly and neatly using a red pen. Keep a photocopy of your corrections and check them against the next proof you receive to ensure that the designer has made them properly and no new errors have been introduced.