Our brand is a way of expressing who we are, what we stand for and what we offer as an institution. It comprises two elements:
Together they create our brand, which brings coherence to all our promotional materials, reinforces our strengths and protects our reputation.
In the competitive higher education sector we have to show the world what makes us great.
We can do this through key messages which will resonate with our various audiences in different ways.
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We've produced a simple one-page guide to the brand identity. Print it out and keep it handy.
The brand identity comprises the logo, the core colours, the core typefaces, imagery and writing style. By using these consistently on all visual communication, you will build recognition of the University’s distinctive identity.
Brand guidelines in full:
The University logo is a key part of our visual identity and should be used in all marketing materials.
Our colour palette comprises two core colours and two neutral colours. These can be used with one of nine accent colours.
Typefaces and fonts
Professional designers should use Inka Text A and Monsal Gothic.
If you are producing documents on your own computer you should use Cambria and Calibri.
Images are one of the most powerful ways of capturing life at the University, so they should be of high quality and well composed.
Good writing style and good design go hand in hand, so follow our Style Guide when writing and editing text to ensure that it is consistent and accurate.
Download branded templates for a range of uses.
No. You must always use the stacked logo and shield. The long logo can only be applied to items such as the spine of a book or a pen. Please email firstname.lastname@example.org if you want to do this, and we’ll send you the long logo with guidance about how to apply it.
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