Our logo

The University logo is a key part of our visual identity. It is instantly recognisable. The principal logo should always be used.

University of York principal logo

The long logo

The long logo can be used very occasionally, for example on the spine of a publication. If you would like to use the long logo, please email marketing-support@york.ac.uk.

The University of York long logo

Download the logo (staff only)

The logo is available below in several colours and file formats. If you need the logo in another format or size, please contact marketing-support@york.ac.uk.

A University of York login is required to download the logo. If you need to send a logo to an external contact, download the appropriate version and email it directly to them.

Make sure that you've read the rules on using the logo. Ensure external designers are aware of these rules too.

Right click on the link for the version of the logo you need, and select Save As... to download it.

Charcoal version (for use on light backgrounds)

An image of the charcoal University of York logo.

White version (for use on dark backgrounds)

The white version of the University logo.

Black version (for black and white printing only)

An image of the black version of the University logo.

Animated version (for use in video)

Animated logo sequences for use at the start and end of University videos can be found in the image library:

Using the logo

Don't modify the logo

The logo must not be modified in any way.

  • Do not stretch or squeeze the logo.
  • Do not substitute the font.
  • Do not use part of the logo.
  • Do not add straplines.
  • Do not adjust the positioning of the elements.
  • Do not encroach on the protection area.

Position

The logo must be positioned at the top right of any printed materials.

Protection areas

To help ensure that the logo is clearly defined and not obscured by any other design element, an exclusion zone has been set up. Nothing should fall within this area.

The exclusion zone is proportional to two stacked ‘U’s taken from the word UNIVERSITY.

Sub-logos

Departments, services, centres and groups may not invent their own logo.

Use of other logos

If you are required to include the logo of another organisation on your University of York materials, there are defined placements for these on web pages, stationery and publications. Contact marketing-support@york.ac.uk team for guidance.

  • Other logos should never be bigger than the University of York logo
  • The protection area around the University of York logo must not be encroached upon
  • On business cards, use no more than two logos – any more will make the design messy and cramped.

The Coat of Arms

The University Shield and logo should not be confused with the Coat of Arms. Reproduction of the University's Coat of Arms is restricted to formal University of York documents.

The College of Arms, which regulates the official Coat of Arms, is aware that the University has decided to adopt the less formal heraldry represented by the Shield.

Who to contact

Logo size

The logo should not be reproduced below 35mm wide in print, or 175 pixels wide on the web.

Minimum sizes in print

  • Minimum 35mm
  • A5 63mm
  • A4 90mm
  • A3 100mm