Professor Bob Doherty
Academic Lead and Co-Chair for AgriFood at York
Email: bob.doherty@york.ac.uk
Tel: +44 (0)1904 325038
Address: School for Business and Society, University of York, Heslington, York, YO10 5DD
Professor Bob Doherty is Professor of Marketing in the School for Business and Society, and Principal Investigator of the IKnowFood project, which seeks to explore food resilience on farms, in supply chains and among consumers.
Bob is interested in alternative approaches to reconfiguring value chains with a particular focus on social innovation, specialising in research on the marketing aspects of fair trade and social enterprises.
Visit Bob Doherty's profile on the York Research Database to see publications, projects, collaborators, related work and more.
Ethical Marketing
Professor Bob Doherty talks about Ethical Marketing.