Zeynep Dila Oral
Research topic: Comparison of Traditional and Digital Marketing Activities of Sustainable Food Brands: Consumer and Firm Perspective
Research interests: Sustainability, sustainability marketing, digital marketing, consumer behaviour, reputation and brand management
Dila is a PhD candidate at the School for Business and Society. Her fully-funded research investigates the sustainability, marketing strategies and digital marketing of food multinationals. The project, supervised by Professor Teresa da Silva Lopes and Dr Snehasish Banerjee, aims to compare traditional and digital marketing strategies of sustainable food companies to explore the success and decline of the industry between 2009 and 2019.
She holds a Master degree in Global Marketing from University of York (2019) and received her bachelor degree in Business Administration from Bilkent University, Turkey (2016), where she initially discovered her passion for management and marketing. In 2015, she completed her exchange program at NEOMA Business School in France.
Dila also has experience working as an audit consultant on business and finance projects.
School for Business and Society
University of York
Church Lane Building
York Science Park
York YO10 5ZF