MSc Global Marketing


Our MSc in Global Marketing Programme

The MSc Global Marketing at The York Management School (TYMS) is a masters programme specialising in the global business context. Students on this course study a range of subjects on topical and exciting marketing areas including Global Marketing, Social and Ethical marketing, Digital Marketing and Brand Management. The programme provides students with the academic knowledge and skills to enable them to pursue marketing careers in the global private, public and not for profit sectors.

The MSc Global Marketing is different from other marketing masters in its specific global orientation within marketing and its cohort-specific, research-informed teaching delivered by both leading researchers and industry experts. The staff involved in this programme are members of the Marketing Group at TYMS as well as of the Centre for Evolution of Global Business and Institutions (CEGBI), a world-leading centre on research in global branding based at TYMS.

Course Structure

Course Structure

Term 1

Term 2

Example Options:

Choice of 1 from:

Term 3



Note: the University reserves the right to change the modules on offer

Entry Requirements

What you'll need

Applicants should have a good first degree (2:1 or equivalent) in any subject. Please note that preference may be given to students with some prior study of marketing and/or business management. However students with a 2:2 degree (or equivalent) can compensate for their degree classification if they have had one to two years work experience in a relevant role.

For students whose first language is not English, we normally require evidence of English language ability.  

Please contact the postgraduate administrator if you would like clarification of your eligibility for any of the Masters programmes.

Country-specific information

Find out about entry requirements, funding opportunities and forthcoming visits to your country. Students and graduates also share their experiences of studying and living in York.

Country-specific information


English Language requirements

Applicants for whom English is not their first language should provide evidence of English language competence.

Acceptable qualifications for Managment Master programmes are: IELTS: with overall score of 6.5 with a minimum of 6.5 in Writing and 6.0 in other components. TOEFL: 87, with a minimum of 23 in Writing and a minimum of 21 in all other components.

Please refer to the University English Language pages for further information

Applicants with an IELTS overall result of 6.0 and a 6.0 in the writing part of the test can take the University’s Pre-Masters English Language programme. This programme provides spoken and written skills development in specific subject areas, as well as preparation for Postgraduate level study in a UK environment.

Information on the CELT programmes can be found here: CELT

Fees and Funding

Fees and Funding

For the current rates please refer to the Fees and Funding page on the Graduate website. This site also has information which relates to studentships and scholarships.

Information on Management School Scholarships can be found here.


How to apply

You can apply for this course using our online application system. If you've not already done so, please read the application guidance first so that you understand the various steps in the application process.

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Where you'll go from here

The MSc Global Marketing at TYMS prepares students for marketing careers in the global private, public and not for profit sectors. Here are some examples of where graduates of the MSc Global Marketing went after graduating. Click on their names to access their LinkedIn profiles:

Xiaohe Zhu

Xiaohe Zhu joined UKC in London as a bilingual marketing assistant

Miaoting Zhang

Miaoting Zhang joined General Electric China as Executive Assistant

Meg Moutrie

Meg Moutrie joined Teenage Cancer Trust in London as a PR and Communications executive

Manuel Frohlich

Manuel Frohlich joined Amazon UK as a Brand Specialist

Juliana Akrobetu

Juliana Akrobetu joined L'Oréal Uk Headquarters as a marketing intern

Picture of Shebnem Yusifova (70)

Shebnem Yusifova joined Procter and Gamble as a Junior Brand Manager

Picture of Ben King

Ben King is founder and director of KinYu Trading Ltd

Picture of Jessica-Elena Castillian

Jessica-Elena Castillian joined Philips Lighting (Marketing, Sales and Operations) as a Commercial Graduate

Lucio Michele Longo

Lucio Michele Longo joined TSYS as a Strategic Marketing Analyst

Yating Lu

Yating Lu joined Dentsu Aegis Network (China) as an operation specialist

 Jiaqi Liu

Jiaqi Liu joined Accenture

Picture of Rajat Sharma

Rajat Sharma joined Ogilvy and Mather as an Account Executive

Picture of Jack Watkins

Jack Watkins joined ASDA/Walmart Cat Capt (Manchester) as a Category Executive

Adam Gajczewski

Adam Gajczewski is working for Unilever

See All Graduates


More Information

What are the term dates for the Programme?

Our programmes are one year (12 months) full-time, and begin in late September of each calendar year.  The term dates for our academic terms can be found here

What is my degree equivalent to in the United Kingdom?

Information on degree equivalences can be found here

Are there any scholarships available to help fund my studies?

Information on scholarships can be found here

And on the central University webpage

Do I need to submit a sample of written work with my application?

You are not required to submit a piece of written work with your application for the MA in Management Masters programme.

If I have done my final year at an English-speaking University, do I still have to meet English language requirements?

If your prior study is from a UK University within the last two years, or the medium of instruction at your home University was English,* or you have sufficient experience of using English on a daily basis in a work environment* then you may be eligible for a language waiver.

* Please note; for the last two examples we would require further proof / evidence.

Further information is also available from our 'English Language Requirements' webpage

Do you run a pre-Sessional course for English language to comply with your entry criteria?

Yes, we do. Further information on our pre-sessional programmes is available on the Centre for English Language Teaching webpages.

Can I work during my studies?

The MA in Management programme is a full-time one year (12 months) taught course.  Students can take on occasional evening jobs, but attendance on the course is a priority.

Is there accommodation on Campus for Masters students?

Yes: there is accommodation available for students on postgraduate taught programmes.  Further information can be found on the Postgraduate Accommodation webpages

Can I submit an application now, even though I will not complete my Undergraduate degree until the Summer?

Yes: we encourage you to apply as soon as you can, with a most recent transcript, and any further documents can be added to your online application when available.

Is there a deadline for applying for the MSc in Global Marketing?

Please consult the central webpages for Admissions for further information about application deadlines.


Contact our Postgraduate Office if you have any further questions about the MSc in Global Marketing programme.