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Report highlights pubs’ role in creating economic development and social wellbeing in rural Ireland

Posted on 16 July 2014

A new study by the University of York and the Newcastle Business School (Northumbria University) has revealed the central role pubs play in creating economic development and social wellbeing in rural Ireland.

Cooleys House Ennistymon Co ClareCooley's House, Ennistymon, Co Clare

The report, prepared for the Vintners’ Federation of Ireland, highlights the significant contribution the Irish pub makes to the economy with 50,000 employed by Irish pubs and €60.7 million generated in wages alone.

The researchers also found the pubs surveyed used local suppliers regularly; calculations made on responses indicate a total of €2.1 million injected by pubs in their local supply chains, with each pub spending approximately €600 a month in local businesses.

The research was led by Dr Ignazio Cabras,a Fellow Member of the York Centre for Complex Systems Analysis (YCCSA) and Reader at Newcastle Business School, who was formerly a Lecturer with the York Management School at the University of York.

At York, Dr Cabras also carried out research on the role village pubs play in creating community cohesion in rural England, demonstrating the important social, economic and community functions they play in maintaining village life.

Dr Cabras said: “Pubs in rural areas of Ireland, as well as in the UK, play a significant role with regard to both economic and social development. In the countryside, a context with reduced opportunities in relation to business, employment and social engagement, pubs appear to ‘fill the gap’, functioning as incubators for a wide range of activities. The findings of this research corroborate most of the results gathered from our study on rural pubs in England conducted with the support of the British Academy, confirming that these places are not just mere businesses, but assets for the communities they serve.”

The Irish pubs surveyed provide a snapshot into local economies and were selected in parishes with a resident population of less than 3,000 located at least five miles or ten minutes’ drive from parishes with a population of 5,000 and above.

The qualitative findings by the researchers showed that local residents significantly value rural Irish pubs. They saw the closure of rural pubs as strongly associated with the decline of social drinking and increasing levels of alcohol consumption in private premises, fuelled by cheap prices available in the off-licence sector.

The majority of pub owner respondents surveyed indicated high levels of cost, with their revenue sunk into managing costs, mainly associated with employment, service rates, suppliers and taxation. Interviews conducted with pub owners and managers also identified costs associated with licensing, regulations and rates as significant burdens for their overheads.

Dr Cabras said: “Aside from the importance of pubs in relation to economies and supply chains in rural Ireland, this study has examined the significant role pubs play in local communities. Our findings clearly identify pubs as main centres for social activities and engagement, in a context frequently characterised by reduced facilities and opportunities. For instance, the majority of communal activities occurring in villages and rural parishes such as those related to clubs or sport teams are likely to originate in pubs or to be supported by publicans with financial and logistic resources.

“Publicans also support almost all volunteering initiatives and charity events. Local residents approached for this study frequently described publicans as ‘pillars’ and ‘sentinels’ of their communities, with pubs functioning as information centres as well as informal job-centres by matching demand and supply for local employment by using mostly word-of-mouth communication. In the light of these considerations, halting the decline of pubs in rural Ireland becomes even more relevant and urgent.”

Padraig Cribben, Chief Executive of the Vintners’ Federation of Ireland, said: “The Irish pub already accounts for 50,000 jobs and this report by the University of York highlights the massive role the pub plays in rural areas with an estimated €2.1 million injected by pubs in their local supply chains.

“As well as that, the Irish pub has played and continues to play a pivotal role in Irish tourism. Recent research shows that over 80 per cent of tourists use the pub for food and/or entertainment and it is the number one tourist attraction.”

Further information:

  • The study assesses the effects generated by pubs on rural supply chains and local employment as well as pubs on community wellbeing and social engagement. The report was compiled during a one year research period using surveys, focus groups and interviews.

    By using a database provided by the VFI and comprising data of nearly 3,700 pubs located nationwide, the researchers identified 1,744 pubs meeting the criteria to be considered rural pub. These pubs were approached with a survey questionnaire in order to investigate their pattern of purchasing and their impact within local economies.

    The survey questionnaire was administered between 15 June and 31 July 2013.  Questionnaires were mainly sent via email with about a third sent by ordinary mail. Several repeat mailings were undertaken in order to increase the response rate during the time considered. 

    About 94 per cent of the pubs surveyed are independently owned businesses, with nearly half of those being active since before 1913 and a very small proportion (4 per cent ) opening in the past ten years. Two thirds of these businesses are wet pubs, while about 26 per cent serve food and another 5.5 per cent serve food and provide overnight accommodation.
  • The VFI was established in 1973 from smaller associations for the protection and betterment of the livelihood of the individual publican.

    The VFI has approximately 4,200 members and is a firmly established strong national trade organisation.
  • More information on the York Management School at the University of York at
  • York Centre for Complex Systems Analysis (YCCSA) is a community of researchers drawn from different departments developing novel mathematical, computational and analytical methods and tools for the analysis and modelling of complex systems. More information at

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