Academic Writing II
Wednesday
3
May
2023
Join us for a academic writing workshop with Prof. Stevi Jackson.
Cleanfluencing: The Spectacular Return of the Housewife in the Late Modern Digital Age
Tuesday
2
May
2023
Popular depictions of housework as ‘sparking joy’; as the preserve of the ‘happy housewife’; as key to a happy family; as an expression of ‘care’; and as ‘women’s work’, have a long and stubborn history. Today, digital social media is flooded with images of gleaming, immaculately tidy homes with accounts dedicated to reproducing images of women cleaning, tidying and ordering domestic spaces omnipresent across social media. The influencer boon, alongside a renewed post-pandemic focus on keeping homes clean, germ-free and ‘safe’, has culminated in the burgeoning popularity of ‘cleanfluencing’; an online re-configuration of the white woman housewife, responsible for curating digital images of the perfect home and with overwhelmingly women followers. And yet housework remains one of the most unequal institutions globally.
Spring Term Social
Tuesday
14
March
2023
On behalf of CWS, I wanted to invite you to our Spring Social next week. There'll be food, wine, and hopefully some fun games.