The vast majority of smokers take up the habit as adolescents between the ages of 10 and 20 years. The present research focuses on reducing smoking initiation as potentially the most effective way to reduce smoking-related harm. The intervention in question is the formation of repeated implementation intentions about how to refuse offers of cigarettes. The aim of the current study is to evaluate whether the intervention is effective in preventing smoking initiation among young people.
The study is led by Professor Mark Connor at the University of Leeds in collaboration with Staffordshire University and University of York.