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I joined the York Management School as a Lecturer in Marketing in October 2015.
I hold a PhD in Business and Management awarded by the Nottingham University Business School and an MSc in Public Communication from University of Lugano, Switzerland. My core expertise is in social marketing and I have a long-standing interest in approaches that facilitate well-being and social change. I am particularly interested in multi-level social marketing and ecological models of social change. I am also a specialist on the topic of smokefree programmes.
I am a Fellow of the UK Higher Education Academy (HEA), on the Board of the European Social Marketing Association (ESMA) and a member of the International Social Marketing Association (iSMA).
My research is interdisciplinary, drawing upon social marketing, sociology and service scholarship. I am particularly interested in health behaviour change, with a focus on community health, well-being and sustainability and I specialise in participatory action research methods. I collaborate with community groups and organisations, charities, local Public Health authorities and NHS services on community health, smoking prevention, food and well-being programmes. I welcome collaborations and supervision of PhD research projects related to any of the topics below.
My teaching is underpinned by the belief that there is significant value in achieving a complementary relationship between research and teaching, in particular in integrating new updated knowledge to make modules and programmes more relevant and supporting skills such as critical thinking, reflection, inquiry and problem solving. My teaching is well aligned with my research expertise and interests.
Module leader for Ethical Marketing (MAN00020I) on the BSc in Marketing
Module leader for Ethical Marketing and Sustainability (MAN00067M) on the MSc Global Marketing.