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I joined the York Management School as a Lecturer in Marketing in October 2015.
I hold a PhD in Business and Management awarded by the Nottingham University Business School and an MSc in Public Communication from University of Lugano, Switzerland. My core expertise is in social marketing and I have a long-standing interest in approaches that facilitate well-being and social change. I am particularly interested in multi-level social marketing and community-based models for health and well-being.
I am a Fellow of the UK Higher Education Academy (HEA), a Board member of the European Social Marketing Association (ESMA) and a member of the International Social Marketing Association (iSMA).
My research is interdisciplinary, drawing upon social marketing, sociology, transformative consumer research and service scholarship. I am particularly interested in approaches to social and behaviour change that understand and address structural factors and inequality with a focus on community health, well-being and sustainability. I specialise in participatory action research methods and I collaborate with community groups and organisations, charities, Public Health authorities and NHS services on community health, smoking prevention and food well-being.
I welcome collaborations and supervision of PhD research projects related to any of the topics below.
My teaching is underpinned by the belief that there is significant value in achieving a complementary relationship between research and teaching, in particular in integrating new updated knowledge to make modules and programmes more relevant and supporting skills such as critical thinking, reflection, inquiry and problem solving. My teaching is well aligned with my research expertise and interests.
Module leader for Ethical Marketing (MAN00020I) on the BSc in Marketing
Module leader for Ethical Marketing and Sustainability (MAN00067M) on the MSc Global Marketing.