Dr Anjan Pal
Lecturer in Marketing

Profile

Biography

Dr Anjan Pal joined the School for Business and Society as a lecturer in marketing in December 2021. He holds a PhD degree in Information Studies from Nanyang Technological University, Singapore. His PhD focused on online consumer behaviour in the face of brand-related fake news as well as their rebuttals. He has a Masters degree in Computer Technology from Jadavpur University, India.

Dr Pal’s research expertise lies in the field of digital marketing and online consumer behaviour. His works have appeared in journals such as Information Technology & People, Internet Research, and International Journal of Hospitality Management, as well as conferences such as International Conference on Ubiquitous Information Management & Communication, and Pacific Asia Conference on Information Systems.

Dr Pal also reviews for journals such as Information & Management, International Journal of Consumer Studies, and Internet Research. He was recognised for his outstanding contribution in reviewing by the journal Information & Management. Dr Pal has been recognised as an excellent reviewer in Publons. Dr Pal serves on the committee for conferences such as Association for Information Science & Technology, and International Conference on E-Business and Internet.

Subject Group

People, Operations and Marketing

Research

Overview

Dr Pal’s research expertise lies in the field of digital marketing and online consumer behaviour. His publications focus on topics such as netizens’ responses to disparaging brand-related fake news, consumer behaviour in the face of online rumour rebuttals, strategies to develop effective rebuttals for brand communications, and the impact of attention-grabbing clickbait headlines. He has a pipeline of research focusing on people’s perceptions of online ads, online shopping behaviours, and human-AI interaction.

Dr Pal’s works have appeared in journals such as Information Technology & People, Internet Research, and International Journal of Hospitality Management, as well as conferences such as International Conference on Ubiquitous Information Management and Communication, and Pacific Asia Conference on Information Systems. He also reviews for journals such as Information & Management, International Journal of Consumer Studies, and Internet Research. Dr Pal serves on the committee for conferences such as Association for Information Science & Technology, and International Conference on E-Business and Internet.

Dr Pal is interested to supervise projects focusing on enhancing technology-mediated user experiences, framing online marketing communications, understanding user-brand interactions, preserving brand’s reputation from fake news, exploring peer-to-peer marketplaces, and investigating consumer journey as well as decision-making processes. 

Publications

Selected publications

Selected Journal Articles

Banerjee, S., & Pal, A. (2022). I hate ads but not the advertised brands: A qualitative study on Internet users’ lived experiences with YouTube ads. Internet Research, (ahead-of-print). https://doi.org/10.1108/INTR-06-2021-0377

Banerjee, S., Lens, M., & Pal, A. (2022). Put on your sunglasses and smile: The secret of Airbnb hosts’ profile photos? International Journal of Hospitality Management, 103, 103219. https://doi.org/10.1016/j.ijhm.2022.103219

Pal, A., Chua, A. Y., & Banerjee, S. (2022). Exploring the dynamics of justification in the wake of a rumour outbreak on social media. International Journal of Knowledge Management, 18(1), 1-15. http://doi.org/10.4018/IJKM.291100

Pal, A., & Banerjee, S. (2021). Internet users beware, you follow online health rumours (more than counter-rumours) irrespective of risk propensity and prior endorsement. Information Technology & People, 34(7), 1721-1739 https://doi.org/10.1108/ITP-02-2019-0097

Chua, A.Y.K., Pal, A., & Banerjee, S. (2021). “This Will Blow Your Mind”: Examining the urge to click clickbaits. Aslib Journal of Information Management, 73(2), 288-303. https://doi.org/10.1108/AJIM-07-2020-0214

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2020). How do users respond to online rumour rebuttals? Computers in Human Behaviour. https://doi.org/10.1016/j.chb.2019.106243 

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2019). Debunking rumours on social media: The use of denials. Computers in Human Behaviour, 96, 110-122. https://doi.org/10.1016/j.chb.2019.02.022

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2017). Does KFC sell rat? Analysis of tweets in the wake of a rumour outbreak. Aslib Journal of Information Management, 69(6), 660-673. https://doi.org/10.1108/AJIM-01-2017-0026

Selected Conference Proceedings

Banerjee, S., & Pal, A. (2021). Skipping skippable ads on YouTube: How, when, why and why not? Proceedings of the International Conference on Ubiquitous Information Management and Communication (ICUIMC), Seoul, South Korea, January 4-6 (pp. 1-5). IEEE. 

Chua, A. Y. K., Pal, A., & Goh, D. H. L. (2020) Collective sense making and location-related factors in the context of a brand-related online rumour. In E. Ishita, N. L. S. Pang, & L. Zhou (Eds.), Lecture Notes in Computer Science: Vol 12504. Digital Libraries at Times of Massive Societal Transition - International Conference on Asia-Pacific Digital Libraries (ICADL), Japan, November 30 - December 1 (pp. 271-286). Springer, Cham. 

Banerjee, S., & Pal, A., (2020). Luxury hotel booking and scarcity messages: Does online purchase behaviour matter? Proceedings of the International Conference on Information Management (ICIM), London, UK, March 27-29 (pp. 101-105). IEEE. 

Majid, G. M., & Pal, A. (2020). Conspiracy and rumour correction: Analysis of social media users’ comments. Proceedings of the International Conference on Information and Computer Technologies (ICICT), Silicon Valley, San Jose, US, March 9-12 (pp. 331-335). IEEE. 

Pal, A., & Loke, C. (2019). Communicating fact to combat fake: Analysis of fact-checking websites. Proceedings of the International Conference on Information Technology and Computer Communications (ITCC), Singapore, August 16-18 (pp. 66-73). ACM. 

Pal, A., & Chua, A. Y. K. (2019). Analysis of research on online rumours. Proceedings of the International Conference on Information Management (ICIM), Cambridge, UK, March 24-27 (pp. 108-112). IEEE. 

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2019). Rumour analysis & visualization system. Proceedings of the International Conference on Internet Computing and Web Services (ICICWS), Hong Kong, March 13-15 (pp. 342-346). IAENG. 

Pal, A., & Chua, A. Y. K. (2018). Classification of rumours and counter-rumours. Proceedings of the International Conference on Information Management (ICIM), Oxford, UK, May 25-27 (pp. 81-85). IEEE. 

Vincent, N. S. Y., Pal, A., & Chua, A. Y. K. (2018). Studying healthcare personnel’s intention to click clickbaits. Proceedings of the International Conference on Internet Computing and Web Services (ICICWS), Hong Kong, March 14-16 (pp. 369-373). IEANG. 

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2018). Salient beliefs about sharing rumour denials on the Internet. Proceedings of the International Conference on Ubiquitous Information Management and Communication (ICUIMC), Langkawi, Malaysia, January 5-7 (p. 57). ACM. 

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2017). Analysis of Facebook Comments in Response to Counter-rumours. Proceedings of the Pacific Asia Conference on Information Systems (PACIS), Langkawi, Malaysia, July 16-20. AIS. 

Pal, A., & Chua, A. Y. K. (2016). Reviewing the landscape of research on the threats to the quality of user‐generated content. Proceedings of the Association for Information Science and Technology (ASIS&T), Copenhagen, Denmark, October 14-18 (pp 1-9). ASIS&T. 

Book Chapter

Pal, A., & Banerjee, S. (2019). Understanding online falsehood from the perspective of social problem. In I. Chiluwa, & S. Samoilenko (Eds.), Handbook of Research on Deception, Fake News, and Misinformation Online (pp. 1-17). IGI Global. [ISBN: 9781522585350]

Teaching

Undergraduate

Modules Taught:

• MAN00030H E Marketing
• MAN00020I Ethical Marketing

Postgraduate

Modules Taught:

• MAN00068M Digital Marketing Strategy
• MAN00067M Ethical Marketing and Sustainability