Tongyuan Yang

Photo of Tongyuan Yang


Research Topic: eWOM, social media marketing, green consumption

Research Interests: Tongyuan has an interested in investigating the effect of e-WOM on green purchasing behaviour under different cultures.

Supervisors: , 


Msc in Marketing, Queen Mary Univesity of London, UK

BSc in University Of Surrey, UK

BSc in Business Management, Dongbei University of Finance and Economics, China

The University of York Management School
University of York
Church Lane Building
York Science Park
York YO10 5ZF