Tongyuan Yang

Photo of Tongyuan Yang

Research

Research Topic: eWOM, social media marketing, green consumption

Research Interests: Tongyuan has an interested in investigating the effect of e-WOM on green purchasing behaviour under different cultures.

Supervisors: , 

Profile

Msc in Marketing, Queen Mary Univesity of London, UK

BSc in University Of Surrey, UK

BSc in Business Management, Dongbei University of Finance and Economics, China

ty867@york.ac.uk

The University of York Management School
University of York
Church Lane Building
York Science Park
Heslington
York YO10 5ZF