Research topic: Electronic word-of-mouth on social networking sites
Research interests: Yufei is interested in investigating the motivations for consumer to create brand-related content on the social networking sites.
Supervisors: Snehasish Banerjee, Fernando Fastoso and Hector Gonzales Jiminez (external)
Leeds University: MSc International Marketing Management, 2015-2016
Beijing Technology and Business University: BSc Logistics Management, 2011-2015
School for Business and Society
University of York