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Yufei Huang

Research

Research topic: Electronic word-of-mouth on social networking sites

Research interests: Yufei is interested in investigating the motivations for consumer to create brand-related content on the social networking sites.

SupervisorsSnehasish Banerjee, Fernando Fastoso and Hector Gonzales Jiminez (external)

Profile

Leeds University: MSc International Marketing Management, 2015-2016

Beijing Technology and Business University: BSc Logistics Management, 2011-2015

yh1621@york.ac.uk

The University of York Management School
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