Tongyuan Yang

Photo of Tongyuan Yang

Research

Research Topic: eWOM, social media marketing, green consumption

Research Interests: Tongyuan has an interested in investigating the effect of e-WOM on green purchasing behaviour under different cultures.

Profile

Msc in Marketing, Queen Mary University of London, UK

BSc in University Of Surrey, UK

BSc in Business Management, Dongbei University of Finance and Economics, China

ty867@york.ac.uk

School for Business and Society
University of York
Heslington
York
YO10 5DD
United Kingdom