Hyeonjeong Kim

Profile

Thesis supervisors

• Professor Kristian Myrseth
• Dr Karolos Papadas

Thesis Title

Why Anthropomorphic AI Lowers Information Vigilance: The Cognitive Pathway to Misinformation Susceptibility

Research

Research topic

AI in Marketing, Consumer Decision-Making, Human–AI Interaction

Research interests

• AI in Marketing
• Consumer Decision-Making
• Human–AI Interaction

Biography

Biography

Hyeonjeong Kim is a first-year PhD researcher in Marketing and Consumer Behaviour at the University of York. Her research examines how artificial intelligence systems shape consumer judgement, trust, and decision-making in digital contexts.

She is particularly interested in human–AI interaction and the use of human-like cues in AI-mediated communication, exploring how these features influence consumers’ responses to information, persuasion, and misinformation. Her work seeks to understand when and why consumers become more or less critical toward information provided by AI systems, especially in marketing and decision-making environments.

Hyeonjeong completed her MSc in Global Marketing at the University of York. She holds a Bachelor of Arts in the Humanities from Ewha Womans University in South Korea, where she majored in Chinese Language and Literature. Her doctoral research draws primarily on consumer psychology and marketing perspectives to investigate the cognitive and behavioural implications of AI use in everyday consumption contexts.