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Dr Pierre-Luc Emond
Lecturer in Marketing

Biography

Dr Pierre-Luc Emond joined the School for Business and Society as a lecturer in Marketing in 2020. Before working as an academic, he gained 8 years of industry experience in Buying/Merchandising and Retail Management at leading luxury fashion brands in London and Paris.

Dr Emond holds a PhD Degree in Business Administration (Marketing) from Alliance Manchester Business School, The University of Manchester, as well as MSc & BBA Degrees in Marketing from HEC Montréal, Canada and have recently completed my PGCAP and became Fellow of the Higher Education Academy (HEA).

His areas of expertise include luxury fashion management, marketing communications, branding, public relations and retail management. He is interested in how brands and individuals thrive in their field, and how cultural meanings are shaped by stakeholders. His work draws mainly on qualitative methods (grounded theory, case studies, interviews).

His PhD thesis examined the role of PR practitioners in building the symbolic power of luxury fashion brands, drawing on Pierre Bourdieu’s field theory and forms of capital (sociological perspective). During his PhD, he was Visiting Scholar at Università Commerciale Luigi Bocconi in Milan, Italy. He was awarded a Doctoral Fellowship from Social Sciences and Humanities Research Council (SSHRC) of Canada.

Dr Emond published in Journal of Fashion Marketing and Management (JFMM) and presented at national and international academic conferences, such as Academy of Marketing Science (AMS) and British Academy of Management (BAM). He has taught on various marketing-related subjects, such as ethical marketing and sustainability, digital marketing, new product development, international business strategy and qualitative research methods. He has experience mentoring undergraduate and postgraduate researchers.

School for Business and Society
University of York
Church Lane Building
York Science Park
Heslington
York YO10 5Z

Email:
pierre-luc.emond@york.ac.uk

Room: CL/A/123I

Subject Group 

People, Operations and Marketing

Office hours

Wednesday 10-12 noon  (book via Google Calendar)