Professor Melanie Kreye
Associate Dean for Staff Development and EDI

Profile

Biography

Melanie Kreye is a Professor and Chair of Operations and Supply Chain Management at the School for Business and Society. She joined the school from The Technical University of Denmark. She further holds an external position at the Manchester Business School, The University of Manchester. Her research focuses on services and their role in creating a sustainable future. Her research has been published in peer-reviewed journals such as Omega – The International Journal of Management Science, The International Journal of Operations & Production Management, and Production Planning and Control. She is an Associate Editor at the International Journal of Operations and Production Management and a Board Member at the European Operations Management Association (EurOMA).

Subject Group

People, Operations and Marketing

Research

Overview

My research interest falls largely in the area of services and their role in creating a sustainable future. Within this area, my research interests focus on the following specific topics:

1. Globalisation of service operations, including the global integration and standardisation of service concepts, operational integration between local subsidiaries, knowledge and capability integration in the global network.
2. Servitisation and the need to engage in close relational set-ups between servitised manufacturers and their customers. Exemplar topics of investigation are the dynamic
   development of these relationships over time, the role of uncertainty in decision making throughout the lifetime of these relationships, and the role of individual employees as boundary spanners to implementing relationships.
3. Uncertainty and risk management to enable resilient systems and recover effectively from operational disruptions. Of particular focus here is the recovery of service operations from exogenous disruptions, such as pandemics, geopolitical unrests, wars or earthquakes.

Projects

Research group(s)

Grants

Collaborators

Available PhD research projects

Supervision

Publications

Selected publications

Books and chapters

Kreye, M.E. (2021) Network structures in service provision. In: The Palgrave Handbook of Servitisation, Editors: Kohtamäki, M.; Baines, T.; Rabetino, R. & Bigdeli, A.Z., Kowalkowski, C., Oliva, R. & Parida, V., Springer; pp.487-499

Pana, M. & Kreye, M.E. (2021) Employees’ reactions to servitisation as an organisational transformation. In: The Palgrave Handbook of Servitisation, Editors: Kohtamäki, M.; Baines, T.; Rabetino, R. & Bigdeli, A.Z., Kowalkowski, C., Oliva, R. & Parida, V.; Springer, pp.327-339

Kreye, M.E. (2016), Uncertainty and behaviour: Perceptions, decisions and actions in business. Gower, Surrey, UK.

Newnes, L.B., Goh, Y.M. & Kreye, M.E. (2013) Managing uncertainty in contract bidding: A workbook to support pricing decisions, Bath, UK.

Huang, X.X., Kreye, M.E., Parry, G., Goh, Y.M. & Newnes, L.B. (2012) The Cost of Service In: Electronic Systems Cost Modeling. Sandborn, P. (Ed), World Scientific Publishing, Singapore, pp. 385-399.

Journal papers

Ramirez Hernandez, T. & Kreye, M.E. (accepted) Uncertainty management in engineering-service development: The role of organisational capabilities. In: International Journal of Operations and Production Management

Kreye, M.E. (accepted) Uncertainty driving the dynamic development of inter-organisational relationships in engineering services over time. In: Industrial Marketing Management

Pana, M. & Kreye, M.E. (accepted) Managing the global service transition: Employees’ reactions and management responses. In: Production Planning & Control, doi: 10.1080/09537287.2021.2005839

Lasso, S., Cash, P.J. & Daalhuizen, J., Kreye, M.E. (accepted) Uncertainty and activity selection in new product development: an experimental study. In: IEEE – Transactions on Engineering Management, accepted for publication; doi: 10.1109/TEM.2020.2989208

Kreye, M.E., Cash, P.J., Parraguez, P., Maier, A.M. (accepted) Dynamism in complex engineering: explaining uncertainty growth through uncertainty masking. In: IEEE – Transactions on Engineering Management, doi: 10.1109/TEM.2019.2937570

Rehfeld, C., Kreye, M.E., Wendelboe, H.G., Holm-Larsen, T. (accepted) What is Health Data? Towards creating a functional characterization. In: Communication & Medicine

Kreye, M.E. & van Donk, D.P. (2021) Servitisation for consumer products: An empirical exploration of challenges and benefits for supply chain partners. In: International Journal of Operations and Production Management, 41(5), 494-516; doi: 10.1108/IJOPM-07-2020-0439

Ramirez Hernandez, T. & Kreye M.E. (2021) Uncertainty profiles in engineering-service development: Exploring supplier co-creation. In: Journal of Service Management,32(3), pp.407-437, doi: 10.1108/JOSM-08-2019-0270

Kreye, M.E. & Perunovic, Z. (2020) Performance in Publicly Funded Innovation Networks (PFINs): The role of inter-organisational relationships. In: Industrial Marketing Management, 86, pp.201-211, doi: 10.1016/j.indmarman.2019.11.018

Lasso, S., Kreye, M.E., Daalhuizen, J. & Cash, P.J. (2020) Exploring the link between uncertainty and activity selection in new product development. In: Journal of Engineering Design, 31:11-12, 531-551, doi: 10.1080/09544828.2020.1839743

Kreye, M.E. & Perunovic, Z. (2020) You don’t forget where you come from: Linking formation and operation in publicly funded innovation network. In: Production Planning & Control, 31(10), pp. 816-828, doi: 10.1080/09537287.2019.1693066

Pereira, V, Kreye, M.E. & Monteiro de Carvalho, M. (2019) Customer-pulled and provider-pushed pathways for product-service system: The contingent effect of the business ecosystems. In: Journal of Manufacturing Technology Management, 30(4), pp. 729-747

Kreye, M.E. (2019) Does a more complex service offering increase uncertainty in operations? International Journal of Operations and Production Management, 39(1), pp.75-93

Kreye, M.E. (2018) Interactions between perceived uncertainty types in service dyads. Industrial Marketing Management, 75, pp. 90-99

Kreye, M.E., Goh, Y.M. & Newnes, L.B. (2018) Uncertainty perception in bidding for Product-Service Systems under competition. Journal of Purchasing and Supply Management, 24(1), pp.31-40

Cash, P.J. & Kreye, M.E. (2018) Exploring uncertainty perception as a driver of design activity. Design Studies, 54, pp.50-79.

Cash, P.J. & Kreye, M.E. (2017) Uncertainty Driven Action (UDA) model: A foundation for unifying perspectives on design activity. Design Science, 3(26), pp.1-41

Kreye, M.E. (2017) Can you put too much on your plate? Uncertainty exposure in service triads. International Journal of Operations and Production Management, 37(12), pp. 1722-1740

Kreye, M.E. (2017) Relational uncertainty in service dyads. International Journal of Operations and Production Management, 37(3), pp. 363-381

Kreye, M.E. (2016) Employee motivation in Product-Service System providers. Production Planning & Control, 27(15), pp. 1249-1259

Kreye, M.E., Roehrich, J.K. & Lewis, M.A. (2015) Servitising manufacturers - The impact of service complexity and contractual and relational capabilities. Production Planning & Control, 26(14), pp. 1233- 1246.

Kreye, M.E., Newnes, L.B. & Goh, Y.M. (2014) Uncertainty in Competitive Bidding – A Framework for Product-Service Systems. Production Planning & Control, 25(6), pp.462-477.

Kreye, M.E., Newnes, L.B. & Goh, Y.M. (2013) Information availability at the competitive bidding stage for service contracts. Journal of Manufacturing Technology Management, 24(7), pp.976-997.

Kreye, M.E., Goh, Y.M., Newnes, L.B. & Goodwin, P. (2012) Approaches of Displaying Information to Assist Decisions under Uncertainty. Omega - International Journal of Management Science, 40(6), pp. 682-692.

Full publications list

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