Dr Madeline Powell
Lecturer in Marketing and Programme Leader for BSc Marketing

Profile

Biography

Madeline was appointed to the School for Business and Society as lecturer of Marketing in September 2019. Prior to this, Madeline worked as a Lecturer of Marketing at the University of Sheffield. In 2011, she was awarded a Graduate Training Assistant studentship to do her PhD at the University of York, exploring the financial sustainability of social enterprises delivering public services and their use of marketing.

Madeline also has a 2:1 BA (Hons) in Business Management from the University of York and has completed an MRes in Social Policy at the University of York which she was awarded with distinction. Her Masters dissertation was subsequently published and was awarded a Highly Commended Paper certificate from the Emerald Literati Network Awards. Madeline successfully completed The Certificate in Learning and Teaching in 2018 and is now a Fellow of the Higher Education Academy.

Madeline is on the editorial board for Public Management Review and is also an at large board member for the International Research Society for Public Management. Madeline is also currently co-editing a special issue on the Third Sector, Social Enterprises and Public Service Delivery due for online publication in June/July 2020.

In 2018, Madeline was awarded funding by the Academy of Marketing for a project titled “Relationship Building in Social Enterprise: Social Value Creation and Financial Sustainability” for which she is Principal Investigator. Madeline has also guest edited a special issue on "social enterprise, the third sector and public service delivery" for Public Management Review.

Departmental roles

Programme Leader

• BSc Marketing

Research

Overview

Madeline’s research draws across three disciplines: social enterprises and public service delivery, relationship and services marketing, and public management theory. 

Madeline’s broad research interests include:

• Marketing in social enterprises
• Hybrid organising
• Financial and social sustainability of social enterprises delivering public services
• Understanding and communicating social value
• Multiple stakeholder management in social enterprises delivering public services
• Public service logic and value co-creation

Publications

Selected publications

Research articles

Powell, M. and Berry, F (2021). Introducing Research Insights into Social Enterprise, the Third Sector and Public Service Delivery. Public Management Review, 23(5), 633-640

Osborne, S.P., Nasi, Greta., and Powell, M. (2021). Beyond Co-Production: Value Creation and Public Services. Public Administration. 1-17.

Powell, M. and Osborne, S. (2018). Social Enterprise, Marketing, and Sustainable Public Service Provision. International Review of Administrative Sciences, 86(2).

Powell, M. Gillett, A., and Doherty, B. (2018). Sustainability in Social enterprises: Hybrid Organizing in Public Services. Public Management Review, 21, 2, 159-186.

Powell, M. and Osborne, S. (2015). Can Marketing Contribute to Sustainable Social Enterprise? Social Enterprise Journal, 11(1), p.24-46.

Conference papers

Powell, M. (2019). Relationship Building in Social Enterprise: Social Value Creation and Financial Sustainability. 7th EMES International Research Conference on Social Enterprise, Sheffield, 11th June– 27th June 2019.

Powell, M. (2019). Relationship Building in Social Enterprise: Social Value Creation and Financial Sustainability. Academy of Marketing Conference, London, 2nd July – 4th July 2019.

Powell, M. (2018). Social Enterprise, Co-Productive Relationships and Innovation in Public Service Delivery. The International Research Society for Public Management, Edinburgh, 11th April-13th April 2018.

Powell, M., Gillett, A., Doherty, B. (2017). Sustainability in Social Enterprise: Enterprising Organisation or Enterprising Manager? The International Research Society for Public Management, Budapest, 19th April -21st April 2017.

Powell, M. (2015). Social Enterprise in Adult Day Care: Marketing and Sustainability. 7th International Social Innovation Research Conference (ISIRC), York, 6 September -8th September 2015.

Powell, M. (2014). Redefining Marketing for Social Enterprises in the Social Care Sector. European Group for Public Administration (EPGA) PhD Symposium, Speyer, 8-9th September 2014.

Powell, M. (2012). Does the Application of Marketing Techniques to Social Enterprises Impact Upon Their Sustainability? The International Research Society for Public Management, Rome, 11-13th April, 2012

Teaching

Undergraduate

• Essentials of Marketing and Communication
• Marketing Principles and Practice

Postgraduate

• Essentials of Marketing and Ethics in Global Business