Dr. Jacqueline You
Assistant Professor in International Business, Entrepreneurship & Strategy DPhil., FHEA., MLitt (Dist)., PGDip., PGCert., BBA (Hons)

Profile

Biography

Areas of expertise

Research interests include:

Organisational resilience and resilience-as-enactment

• Advancing dynamic, behavioural and process-based theories of how resilience is performed in real time within organisations and systems

Strategic adaptation and uncertainty

• Investigating how organisations respond to disruption, complexity and risk through innovation, interpretation and capability development

Digital resilience, Industry 5.0 and human-technology collaboration

• Exploring how digital technologies and social-technical design enable adaptive capacity, safety and sustainable transformation.

Cross-sector collaboration and partnership models

• Designing public–private–civic partnership models that enhance systemic resilience, collective intelligence and place-based transitions.

Sustainability transitions and long-term value creation

• Identifying strategic pathways that align organisational performance with environmental, social and technological change.

Resilience in high-risk and extreme environments

• Generalisable Insights from aviation, crisis contexts and complex socio-technical systems to inform resilience policy and practice

Systems modelling and Fuzzy Cognitive Mapping

• Developing innovative methodological approaches to map causal mechanisms and resilience dynamics to support theory-building and co-produced solutions.

Global and comparative perspectives

• Examining resilience and collaboration across diverse cultural, institutional and geographical contexts to inform international relevant models and policy frameworks.

Academic biography

Dr Jacqueline You is an Assistant Professor in International Business, Entrepreneurship and Strategy at the University of York. Her research examines how organisations and societies build, enact and sustain resilience in the face of disruption, environmental change, digital transformation and systemic uncertainty. Drawing on strategy, organisational behaviour and systems thinking, she investigates how resilience emerges within and across social–ecological–technical systems, where human, environmental and technological dynamics intersect.

Jacqueline’s research is international in scope. She has worked across China, the United States, Canada, France, the United Kingdom and regions of Africa, Asia and Latin America, collaborating with a range of public, private and civic organisations. Her work focuses on designing partnership models and strategic frameworks—often enabled by emerging digital technologies—that strengthen resilience, sustainable innovation and long-term value creation in the context of Industry 5.0 and global sustainability transitions.

She has led and contributed to several UKRI-funded projects examining systemic approaches to organisational resilience, finance and biodiversity, responsible business accreditation and the strategic capabilities required for organisational and societal transformation. Her applied research employs methodologies such as Fuzzy Cognitive Mapping and systems modelling to identify causal mechanisms, map resilience dynamics and co-produce actionable insights with diverse stakeholders across social, ecological and technological domains.

Jacqueline is actively involved in international scholarly communities. She serves as a Representative-at-Large at the Strategic Management Society, is a member of the ESRC Peer Review College, and is affiliated with the Academy of Management, the Academy of International Business, the British Academy of Management and the Society for the Advancement of Socio-Economics.

She holds a PhD in Management from Durham University Business School, where her award-winning doctoral research laid the foundations for the UKRI project Towards a Theory of Resilient Ecosystems: A System Approach to Organisational Resilience. Her earlier professional experience in global supply chain networks, strategic procurement, consultancy and entrepreneurial ventures enables her to bridge rigorous academic research with real- world and digital transformation challenges.

Jacqueline works with partners seeking evidence-based frameworks, collaborative research and strategic insights to strengthen resilience, innovation and sustainable development across sectors and regions.

University roles

Assistant Professor in International Business, Entrepreneurship & Strategy
Co-Lead for Undergraduate Admissions in Management

Research

Projects

•    Co-Investigator: Integrating finance and biodiversity for a nature-positive future: Phase 2, NERC, UKRI
•    Co-Investigator: Nature-positive investment opportunities through solar parks: Phase I, NERC, UKRI
•    Investigator: Tracking success for the Good Business Charter (GBC), UOY and SBS
•    Corporate Philanthropy
•    Cross-sectoral Partnerships
•    Social Entrepreneurship Ecosystems
•    Temporary Organisations
•    Sun Tze’s the Art of War
•    Adversity in Space and Time
•    Transformative Value Creation: A Stakeholder Perspective

Supervision

Jacqueline is always looking for enthusiastic and professionally curious PhD students in the following areas:

• Organisational Resilience for Sustainable Development
• Organisational Disruption and Innovation
• Corporate Philanthropy
• Cross-sectoral Partnerships
• Social Entrepreneurship Ecosystems
• Collective Health and Wellbeing

Publications

Selected publications

Williams, C., You, J. J. and Spielmann, N. (2024), ‘The effect of breadth of external pressure on leaders in small and medium-sized enterprises: does the firm become more entrepreneurial?’, International Journal of Entrepreneurial Behavior & Research.  https://doi.org/10.1108/IJEBR-08-2022-0712

You, J. J., and Williams, C. (2023). Organizational Resilience and Inter-Organizational Relationships: An Exploration of Chinese Business-Service Firms. European Management Review, 1-19. 

You, J. J. (2023). ‘An Overview of Organizational Resilience in Research and Strategy: Implications for the Future of Work’.  AIB Insights. https://doi.org/10.46697/001c.77387.

Nakpodia, F., Ashiru, F., You, J. J. and Oni, O. (2023). ‘Digital technologies, social entrepreneurship and resilience during crisis in developing countries: evidence from Nigeria’. International Journal of Entrepreneurial Behavior & Research. https://doi.org/10.1108/IJEBR-01-2023-0012.

You, J. J. (2022). ‘Designing and Implementing Ecological Models in Organisation Studies: Fuzzy Cognitive Mapping Approach (FCM)’. In: Vu, M.C., Singh, N., Burton, N., Chu, I. (eds) Faith Traditions and Practices in the Workplace Volume II. Palgrave Studies in Workplace Spirituality and Fulfillment. London: Palgrave Macmillan, pp. 159-178.

Ashiru, F., Nakpodia, F. and You, J. J. (2022). ‘Adapting Emerging Digital Communication Technologies for Resilience: Evidence from Nigerian SMEs’, Annals of Operations Research. https://doi.org/10.1007/s10479-022-05049-9

You, J. J., Vu, M. C. and Williams, C. (2021). ‘Building Skillful Resilience Amid Uncertainty’, In: Park S.H., Gonzalez-Perez M.A., Floriani D.E. (eds) The Palgrave Handbook of Corporate Sustainability in the Digital Era. London: Palgrave Macmillan, pp.379-395.

You, J. J. (2022). ‘A 'Sensitising' Perspective on Understanding Students’ Learning Experiences in Case Studies’, The International Journal of Management Education. 20 (2), pp. 1-13. . 

Williams, C. and You, J. J. (2021).’Organizing for Resilience: Leading and Managing Risk in a Disruptive World’, Routledge (Taylor & Francis Group).

Dilyard, J., Zhao, S. and You, J. J. (2021). 'Digital Technology and Industry 4.0 for Global Value Chain Resilience: Lessons Learned and Ways Forward’, Thunderbird International Business Review, 63, pp.577-584.

Takeshita, S., Lee, S. H., Williams, C. and You, J. J. (2021). ‘Crisis, rigidity and nonliberal governance in Japan: the cases of Mitsubishi Motors and Kanebo’, Continuity & Resilience Review, 3 (3), pp.209-231

Williams, C., Conner, N. and You, J. J. (2021). ‘Management consultancy: the power to unleash natural capital thinking’, Management Consulting Journal, 7, pp. 14-17

Williams, C., You, J. J. and Joshua, K. (2020). ‘Small business resilience in a remote tourist destination: exploring close relationship capabilities on the Island of St Helena’, Journal of Sustainable Tourism, 28(7), pp. 937-955.

Williams C. and You, J. J. (2018). ‘Building resilience in client organisations: the consultant’s challenge’, Management Consulting Journal, 2, pp. 10-12

Teaching

Postgraduate

• Leading and Managing Organisational Change (MBA)
• Global Business Strategy (PG)