Churong Geng

Profile

Biography

My research focuses on the consumption of pet culture in social media. More and more people share their pets on social media, and there are also different groups who choose to watch pet videos and buy pet food and use pet emojis through social media.

Is consuming pet culture an economic behaviour or a cultural behaviour? And what is the nature and motivation of pet culture consumption on social media?

Is pet consumption in Asia related to its unique socioeconomic background? How does it differ from the West?

Supervisors: Dr Amanda Rees and Dr Tom O'Brien