|Language and Linguistic Science|
|French and Linguistics|
|Digital Marketing Assistant|
|University of York|
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A day in the life of a Digital Marketing Assistant in the United Kingdom
I started as a summer intern and never left!
What I do
I'm a Digital Marketing Assistant at the University of York. I work between Student Recruitment and Communications, and my role looks at how we can encourage offer-holders to choose York over other universities. This involves planning and carrying communications campaigns, managing a team of student bloggers and running online events, amongst other things.
Skills I use and how I developed them
Through my role, I have developed good communications skills, as I liaise with lots of different members of the University. I've also learned how to project-manage, keep to deadlines and how to organise my time effectively. Probably most importantly, I am continuously learning how to develop effective marketing skills and how to convey the University's story to others.
What I like most
I like that I can be creative and suggest new ideas which I'm able to implement and develop - I'm constantly learning and gaining valuable experience.
What I like least
The slow process of learning what everybody is responsible for and who to contact for what situations - going to the wrong people makes it more time consuming for everyone!
What surprised me most
How much responsibility I was given very early on, and how much I enjoy rising to the challenge and testing myself.
My career goals when I graduated
I wasn't sure what I wanted to do, but I didn't fancy the long application processes and competition for graduate schemes and knew I wanted to stay in York for at least another year. I considered a PGCE or TeachFirst but I felt I wanted to gain other experience and become a bit older and wiser before turning to teaching! I had enjoyed my internship and part-time work with the University Communications office and decided to continue in that area.
What has helped my career to progress
Asking questions and taking on new responsibilities which in turn opened other doors!
Where I hope to be in 5 years
I hope to continue my work here and potentially move into a role which involves more outreach and direct communication with students. Eventually, I'd like to go into primary teaching with a focus on how to foster language learning in primary schools!
My advice to students considering work
If you don't feel the grad schemes are for you - don't worry. It might feel that all the work is for big companies in London, but there are plenty of jobs elsewhere. Just keep your eyes peeled and ask around - the more people you talk to, the more likely you'll find out about an opportunity. Also, don't worry if you don't know what you want to do. Any job you do will give you useful experience in some respect, and sometimes you need a bit of time and experience of working to realise what it is you are actually interested in.
If you like the look of Katie’s profile, the next steps are down to you! You can send Katie a message to find out more about their career journey.