Christopher W.
About me
| Christopher W. | |
| English and Related Literature | |
| English | |
| Undergraduate | |
| Wentworth | |
| 2000 | |
| United Kingdom |
My employment
| Marketing Manager | |
| Oxford University Press | |
| United Kingdom | |
| 2004 |
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A day in the life of a Marketing Manager in the United Kingdom
My career history
Ashgate Publishing; Marketing Assistant September 2002-January 2003, Marketing Executive January 2003-November 2004
Courses taken since graduation
MA in Publishing
My advice to students considering work
My advice to students would be to start thinking about your chosen career early and start building your work experience early. It's a very competitive marketplace for new graduates so the ones who have taken time to build work-related skills outside their course will fare better.
What I do
My role is to plan and implement the marketing strategy for our commercial law publications and products. This in a nutshell is what I do, although it covers a wide variety of tasks and activities. A large part of my job is spent planning: planning our annual budget expenditure, planning individual direct mail campaigns, planning e-marketing promotions, planning presentations to sales reps and agents who sell our products in the UK, Europe and across the world, planning and attending conferences where we sell our products. I also manage an Assistant Marketing Manager and contribute to department wide marketing initiatives such as improvement programmes.
Skills I use and how I developed them
MA in Publishing; Work experience placements at a variety of publishers (5);
Over 1 year's experience of bookselling.
Degree skills:
I think the thinking skills my course helped me to develop have helped me in my role. Being able to arrive at an independently thought-through argument, and being able to argue it, is a valuable skill to have in publishing.
Extracurricular skills:
Doing the Masters in Publishing helped demonstrate my commitment to a career in that industry, and gave me more publishing-specific skills. Also working in publishers and booksellers have provided a useful knowledge of the book industry which helped in getting a job.
What I like most
The variety of working in a marketing role is very attractive, and means that it is rare that any day is the same. Marketing is also a creative activity and this part is also enjoyable (e.g. coming up with new ideas and concepts for promotions and campaigns)
Next steps...
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