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Siiri Sjöstrand Kingdom

MA English Literature (Edinburgh), MA Culture & Thought after 1945 (York)



Thesis - Neoliberalism and the Self: The Engendering of (female) Selfhood in Western Popular Culture

My doctoral thesis investigates the effects of ‘neoliberal’ logics on the portrayals of selfhood and self-formation in Western popular culture, particularly in its perhaps most extreme form—contemporary American ‘reality’ programming. The project explores ideas of authenticity, self-branding, competition, and responsibilisation. I am currently conducting netnographic research and investigating the idea that these televisual texts offer a forum for contemplating or negotiating contextual convictions.

The PhD spans a variety of areas, broadly: feminist television criticism, political theory, postmodern theories of selfhood, governmentality, and audience reception studies.

Supervisor: Dr Kristyn Gorton

Start date of PhD programme: October 2016

Graduate Teaching Assistant - Television: History and Analysis, 2017-2018




Conference Papers

‘’Your Asset is You’: The ‘Neoliberal’ Theatre of Reality Television and the Performance of Authentic Selfhood TM ’, University of York, 22 June 2017.

'"I am Who I am": Performance of Selfhood in Feminised 'Reality' Programming and Online Sociality', Theorising the Popular Conference, Liverpool Hope University, 11-12 June 2018

'Using “Netnography" in Television Studies: A Case Study’, the 40th annual Southwest Popular/American Culture Association (SWPACA) conference, Albuquerque, NM. 20-23 February 2019

"Wanna Be on Top?": Competing for Selfhood on 'America's Next Top Model', University of Bangor, Wales, 16 April 2019

Book Review

Siiri Sjöstrand (2018). Television on Demand: Curatorial Culture and the Transformation of TV, Information, Communication & Society,

Siiri Sjöstrand (2019) The Rise of Neoliberal Feminism, Feminist Media Studies,

A headshot of Siiri Sjöstrand.

Contact details

Ms Siiri Sjöstrand Kingdom
Department of Theatre, Film, Television and Interactive Media