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Business Skills for the Creative & Cultural Industries - TFT00072M

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  • Department: Theatre, Film, Television and Interactive Media
  • Module co-ordinator: Dr. Marta Herrero
  • Credit value: 20 credits
  • Credit level: M
  • Academic year of delivery: 2021-22

Module summary

This module will enhance key transferable leadership, management and business skills that underpin innovation and entrepreneurialism in the creative and cultural industries. In this module you will enhance your knowledge and understanding of: the management of production and delivery schedules; marketing and distribution, audiences and outreach; finance and financial planning and intellectual property, copyright and contract law. Combining practical and theoretical learning, you will engage with cutting-edge leadership, management and commercial issues using problem-based learning to hone critical thinking and decision-making skills. The module will develop your leadership and organisational expertise through application to practical, collective, creative activities. You will develop an understanding of the distinctive features of the creative and cultural sectors, applying that understanding to a range of contexts including: TV, film, theatre, music, the visual arts and interactive digital media.

Module will run

Occurrence Teaching period
A Autumn Term 2021-22 to Spring Term 2021-22

Module aims

This module aims to:

  • Develop leadership and management skills, applied to working practices in specific creative and cultural contexts;

  • Develop knowledge, understanding and skills in the critical evaluation of production and delivery schedules; marketing, audiences and distribution; finance and financial planning and intellectual property, copyright and contract law across the creative and cultural industries;

  • Develop decision-making and problem-solving skills based on a comprehensive knowledge of key leadership, management and team-working techniques;

  • Explore and provide opportunities for critical reflection on complex and dynamic leadership, management and workplace challenges in creative and cultural contexts;

  • Critically explore the particular characteristics of the creative and cultural industries in leadership, management and business practices, such as the degree to which working with creative talent - individually or in teams - impacts on business, development and production workflows.

Module learning outcomes

  • Demonstrate an informed engagement in productive working practices through the application of well-developed leadership and management skills in specific creative and cultural contexts.

  • Apply and critically evaluate a working knowledge of production and delivery schedules; marketing, audiences and distribution; finance and financial planning and intellectual property, copyright and contract law to the creative and cultural activity across different sectors.

  • Critically analyse and reflect on complex and dynamic leadership and workplace challenges in creative and cultural contexts, demonstrating decision-making and problem-solving skills based on a comprehensive knowledge of key leadership, management and team-working techniques.

  • Distinguish and critically evaluate the particular characteristics of the creative and cultural industries in leadership, management and business practices.

Assessment

Task Length % of module mark
Essay/coursework
Essay 1500 words		 N/A 30
Essay/coursework
Essay 3000 words		 N/A 70

Special assessment rules

None

Reassessment

Task Length % of module mark
Essay/coursework
Essay 1500 words		 N/A 30
Essay/coursework
Essay 3000 words		 N/A 70

Module feedback

Feedback to students : Students will receive feedback within four weeks as per university guidelines. Verbal feedback on the first summative will be available before term's end to feed into the second summative.

Additional assessment information : Formative work is embedded into weekly exercises in the seminar structure

Indicative reading

Association for Project Management, Planning Scheduling Monitoring and Control (Kindle: 2015)

Leonel Bentley, Intellectual Property Law (Oxford: OUP, 2018)

Chris Bilton, Management and Creativity (London: Wiley-Blackwell, 2006)

Constance Devereaux, The Arts Management Handbook (London: Routledge, 2011)

Liz Hill et al., Creative Arts Marketing (London: Routledge, 2017)

Philip Kotler, Marketing 4.0: Moving from Traditional to Digital (London: John Wiley and Sons, 2017)

Harold Vogel, Entertainment Industry Economics (New York: Cambridge University Press, 2011)


The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.